Singapore – Tech giant Google has teamed up with the statutory board Enterprise Singapore and tech trade association SGTech to offer 15,000 Google Career Certificate (GCC) scholarships to 300 local small and medium enterprises in the country.
The GCC scholarships will provide SMEs with free access to flexible online training programmes to upskill in areas such as digital marketing, e-commerce, data analytics, IT support, and more. No prior experience is needed, and learners will earn an industry-recognised credential in three to six months of part-time studies.
Said scholarships were given out at the first Grow with Google for Small and Medium Enterprises (SMEs) event, which was graced by Alvin Tan, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth.
Google will also expand its GCC and scholarship offerings to include advanced Certificates in these areas. Designed and taught by Google experts, the Certificates provide participants with hands-on experience with tools such as BigQuery, Python, and Tableau.
Ben King, country managing director at Google Singapore, said, “To fully unlock the potential of Singapore’s economy, we must ensure that SMEs and their employees have a chance to pick up new skills and knowledge to stay relevant in a fast-changing landscape. A recent Google study found that workplace training and online learning are major sources of skills attainment among Singapore employees, and 6 in 10 rely on government awareness programmes as their primary source of information.”
He added, “Strategic public-private initiatives can help cultivate greater awareness and provide more learning opportunities for SMEs to pursue their growth ambitions locally, regionally and globally.”
Google has helped over 9,400 local SMEs since 2020 advance their business with digital tools and training, including through the Digital Practitioner Programme (DPP), developed in partnership with EnterpriseSG. This helps SMEs and heartland enterprises deepen their in-house capabilities in digital marketing and basic data analytics, through a two-month training programme and a three-to-six-month practicum with dedicated Google Specialists.
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