• Agenda
  • Speakers
  • Register
  • Partners
  • Contact
  • Agenda
  • Speakers
  • Register
  • Partners
  • Contact

What’s NEXT 2023: Events in Asia Pacific

Many brands still look at events as just a marketing channel, organise one-off events for product launches, for generating leads or do any other brand-building exercises. But that’s a playbook of the past.

With the fast-evolving event technology, successful brands can now leverage events to create brand communities to educate, engage and influence their consumers and customers and effectively use events for commercial success. But how?

To equip event planners and marketers with the latest trends and insights on how organisations can build engaged and sustainable event-led communities, MARKETECH APAC gathers industry experts in the region to share the winning formula to future-proof event strategies.

Agenda

November 3, 2022

2:00 pm

-

2:40 pm

SGT

Panel Discussion: The secret to building event-led communities
  • Why event led communities are critical to differentiate in a crowded market
  • How to build an engagement strategy that stands apart
  • How to activate and test membership models with engaging content
  • Where to get started, what to measure in building event-led brand communities
Amit Wadhwa_Speaker icon

Amit Wadhwa

CEO

Dentsu Creative India

Milca Javier_Speaker Icon

Milca Javier

Head of Marketing

Generali Philippines

Razlan Manjaji_Speaker Icon

Razlan Manjaji

Director, Global Events

South China Morning Post

Sophie _ Landing Page

Sophie Ahmed

SVP Market Strategy

Hubilo

November 3, 2022

2:40 pm

-

3:00 pm

SGT

Fireside chat: Reimagining event monetisation with 365 communities
  • What is a 365 community and how to monetise them
  • How building a 365 community allows for greater personalisation for your events
  • How to partner with event tech/Hubilo to define your community features, design and goals
Sophie _ Landing Page

Sophie Ahmed

SVP Market Strategy

Hubilo

Register

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Speakers

Amit Wadhwa_Speaker icon

Amit Wadhwa

CEO
Dentsu Creative India
Linkedin
Here

About Amit Wadhwa

Led Dentsu Creative India to win the Agency of the year at Cannes 2022 – the first ever Indian agency to achieve the feat. With more than 20 years of experience, Amit has worked across renowned agencies like Lowe, JWT, Mudra & Leo Burnett. He joined dentsu in 2011 and managed to build Dentsu Impact as the biggest and one of the fastest-growing creative agencies in the network. He has worked with brands like Maruti Suzuki, IKEA, Pepsi, Bacardi, General Motors, Kohler, Coke Studio, Carlsberg, Subway, Tata Beverages, etc.

60769

Milca Javier_Speaker Icon

Milca Javier

Head of Marketing
Generali Philippines
Linkedin
Here

About Milca Javier

Over a decade of professional expertise in Integrated Marketing Communications in varied industries such as academe, food service, health care and insurance. Spearheads the overall marketing programs — from communications, to online marketing to special events — of Generali Philippines. Dabbling on being the Country Head of the global Generali CSR, The Human Safety Net, she is in the forefront of programs to raise awareness and funds to support disadvantaged families in their chosen communities.

61864

Sophie _ Landing Page

Sophie Ahmed

SVP Market Strategy
Hubilo
Linkedin
Here

About Sophie Ahmed

Sophie Ahmed has 20+ years of experience in media and events; including exhibitions, conferences, awards and training across sectors. She has led successful global events, holding senior positions at Informa, Reed Exhibitions, Cannes Lions and Money 20/20. Sophie was Founder & CEO of The Virtual Events Institute (VEI), bringing together the events industry to connect and learn. Her certification program at VEI, has up-skilled 2500+ event professionals. She recently joined Hubilo as SVP Market Strategy.

59915

Razlan Manjaji_Speaker Icon

Razlan Manjaji

Director, Global Events
South China Morning Post
Linkedin
Here

About Razlan Manjaji

Currently heading up the global events business for South China Morning Post. SCMP Events produces a portfolio of virtual and in-person events covering a broad spectrum of topics: China, education, women, property, fintech, IPO markets, aviation, tourism, digital transformation, Greater Bay Area, sustainability and healthcare, to name a few. In 2022, Razlan has launched and co-founded a couple of new initiatives on diversity and inclusion, including The Inclusion Collective, Hong Kong’s first coalition of DEI professionals from corporates and NGOs to help steer and amplify conversations in the city.

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HUBILO_LOCKUP_BLK
Hubilo

Hubilo is the event professional’s event platform for live, hybrid, and virtual events. Founded over 5 years ago to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, personal client experience team, and custom branding tools have helped create over 12K events and counting. Headquartered in Bangalore and San Francisco, Hubilo’s nearly 400 employees are dedicated to co-creating the world’s most important events: yours.

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