Joven Barcenas 
Singapore – The undeniable influence of popular culture in enhancing brand equity and driving consumer engagement has become increasingly evident. For marketers who may have
MARKETECH APAC’s ‘Empowered Women Series’ returns this year with a bigger platform to further spotlight women leaders in marketing.
MARKETECH APAC’s What’s NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.
YouTrip shines the spotlight on Singaporean creatives with a marketplace to showcase the talents of our local creative scene.
This edition’s study covers the Telco, Local Fashion, Gold Jewellery, and Beer industries, angled to derive insights from trends of chatter among consumers when it comes to non-essentials and luxuries.
