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Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.

Social Advertising Trends in 2022

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Agenda

February 26, 2022

1:00 pm

-

1:30 pm

(GMT+8)

PRESENTATION: DIGITAL ADVERTISING WITH DYNAMIC CREATIVE TECHNOLOGY
  • What Dynamic Creative Optimization does and how to harness it for campaign performance
Anny Huang, Head of Digital Business, Income

Anny Huang

Head of Digital Business

Income

Anvey Factora_Canon PH_Speaker

Anvey Factora

Head of Marketing Communications, E-commerce and Retail

Canon Philippines

Tanushri Rastogi

Brand and Communications Lead

Burger King APAC

Shaina Teope_Speaker Icon

Shaina Teope

Regional Editor (Moderator)

MARKETECH APAC

Travis Teo, Executive Director, Adzymic

Travis Teo

Executive Director

Adzymic

February 18, 2022

5:00 pm

-

6:00 pm

(GMT+8)

PANEL DISCUSSION: A PERSONALIZED CUSTOMER JOURNEY: IMPLEMENTING QUALITY AND EFFECTIVE DIGITAL ENGAGEMENT
  • Back-to-basics: How personalization works and why it is important for brands?
  • What personalization strategies work best for Philippine consumers
  • What is next for the future of personalization, and how brands should adapt to it?
Anny Huang, Head of Digital Business, Income

Anny Huang

Head of Digital Business

Income

Marilyn Romero-Ventenilla, Teleperformance Philippines

Marilyn Romero-Ventenilla

Senior Director, Communications and Marketing

Teleperformance Philippines

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Partners

Alida partners with Blink CX
Test Company

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Alida partners with Blink CX
Test Company

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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