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What's NEXT_Digital Marketing Philippines On-demand

What’s NEXT: Digital Marketing in the Philippines

April 30, 2022 |

10:00 am

(GMT+8) |

1hr & 30 mins

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Agenda

February 26, 2022

01:00 PM - 01:30 PM (GMT+8)
PRESENTATION: DIGITAL ADVERTISING WITH DYNAMIC CREATIVE TECHNOLOGY
  • What Dynamic Creative Optimization does and how to harness it for campaign performance
Anny Huang, Head of Digital Business, Income
Anny Huang

Head of Digital Business | Income

Anvey Factora_Canon PH_Speaker
Anvey Factora

Head of Marketing Communications, E-commerce and Retail | Canon Philippines

Tanushri Rastogi

Marketing Lead, APAC | Popeyes

Shaina Teope, Regional Editor, MARKETECH APAC
Shaina Teope

Regional Editor (Moderator) | MARKETECH APAC

Travis Teo, Executive Director, Adzymic
Travis Teo

Executive Director | Adzymic

February 18, 2022

05:00 PM - 06:00 PM (GMT+9)
PANEL DISCUSSION: A PERSONALIZED CUSTOMER JOURNEY: IMPLEMENTING QUALITY AND EFFECTIVE DIGITAL ENGAGEMENT
  • Back-to-basics: How personalization works and why it is important for brands?
  • What personalization strategies work best for Philippine consumers
  • What is next for the future of personalization, and how brands should adapt to it?
Anny Huang, Head of Digital Business, Income
Anny Huang

Head of Digital Business | Income

Marilyn Romero-Ventenilla, Teleperformance Philippines
Marilyn Romero-Ventenilla

Senior Director, Communications and Marketing | Teleperformance Philippines

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Speakers

Allenie Caccam, Head of Marketing, Philippines AirAsia
Allenie Caccam
Head of Marketing | Philippines AirAsia
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About Allenie Caccam

Allenie Caccam, Head of Marketing, Philippines AirAsia

Allenie Caccam

Head of Marketing | Philippines AirAsia

Allenie has 11 years of product and marketing experience in the fast consumer goods and the aviation industry combined. She has been with airasia since 2014, and has been one of the key people responsible for building the AirAsia brand in the Philippines. Currently, as the Head of Marketing, she led the team to launch products to signal the digital pivot of airasia from just an airline to a digital and lifestyle platform, all in the middle of the pandemic. On the side, she volunteers in various eco-sustainable projects to help address environmental issues across the ASEAN region.

Anny Huang, Head of Digital Business, Income
Anny Huang
Head of Digital Business | Income
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About Anny Huang

Anny Huang, Head of Digital Business, Income

Anny Huang

Head of Digital Business | Income

Anny runs the digital business channel for Income, and she believes the only way to differentiate a brand is to provide a truly integrated O2O experience to customers. She is a strong advocate of technology and data because magic happens when these two dances together. She loves Sun Tzu’s Art of War because it helps individuals become better people and better strategists. When she’s not inculcating Chinese culture and heritage to her children, insisting on them learning dialects and calling their aunties and uncles by their traditional Chinese form of address, Anny’s probably busy building her smart home with the latest technology and gadgets.

Anvey Factora_Canon PH_Speaker
Anvey Factora
Head of Marketing Communications, E-commerce and Retail | Canon Philippines
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About Anvey Factora

Anvey Factora_Canon PH_Speaker

Anvey Factora

Head of Marketing Communications, E-commerce and Retail | Canon Philippines

Anvey Factora is an award-winning marketing and communications practitioner and brand architect with more than a decade of solid advertising and PR agency experience collaborating with some of the top multinational and local brands in the country. Pursuing his passion towards technology, Anvey transitioned from agency to leadership roles in various multinational consumer technology brands and as well as in a top e-commerce platform wherein he spearheaded strategic planning and implementation of both local and regional IMC campaigns. Currently, Anvey heads the integrated marketing communications, e-commerce and retail team of Canon Philippines. He is also responsible for the company’s on-going digital transformation and revolutionary marketing efforts in the Philippines.  

Eileen Borromeo, Head of Marketing Southeast Asia & Pakistan, Payoneer
Eileen Borromeo
Head of Marketing, Southeast Asia & Pakistan | Payoneer
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About Eileen Borromeo

Eileen Borromeo, Head of Marketing Southeast Asia & Pakistan, Payoneer

Eileen Borromeo

Head of Marketing, Southeast Asia & Pakistan | Payoneer

Eileen is currently Head of Marketing for South East Asia and Pakistan for Payoneer, a global payments platform helping entrepreneurs and businesses all over the world to pay and get paid. Prior to joining the world of fintech, Eileen was an accomplished Strategist with over 15 years of experience in the communications industry both in the Philippines and South East Asia. She has worked across different industries and categories where she was able to share her own brand of creativity and problem-solving skills.

Gabriel Ponzanelli
Gabriel Ponzanelli
Vice President, Asia Pacific and Japan | Siteimprove
emaillinkedin

About Gabriel Ponzanelli

Gabriel Ponzanelli

Gabriel Ponzanelli

Vice President, Asia Pacific and Japan | Siteimprove

With over 20 years’ experience in traditional and digital marketing across agency and corporate sides, Gabriel leads the APJ sales and marketing teams.

Marilyn Romero-Ventenilla, Teleperformance Philippines
Marilyn Romero-Ventenilla
Senior Director, Communications and Marketing | Teleperformance Philippines
linkedin

About Marilyn Romero-Ventenilla

Marilyn Romero-Ventenilla, Teleperformance Philippines

Marilyn Romero-Ventenilla

Senior Director, Communications and Marketing | Teleperformance Philippines

Marilyn “Lynn” Romero-Ventenilla has over 29 years of experience in organizational communication, creatives, advertising, public relations, and digital marketing gained in globally distributed and culturally sensitive employee environments.
Lynn currently serves as Senior Director for Communication and Marketing at Teleperformance Philippines. She joined the company in 2011 and is responsible for strategic communication programs that help elevate the brand's health and equity, as well as expand relationship opportunities for the company’s stakeholders.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

https://marketech-apac.com/wp-content/uploads/2022/03/FEATURE-IMAGE-2022-03-29T143145.554.png

Test Company

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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