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Connecting the CX Dots in 2023 Webinar Series

In building the ultimate customer experience, marketers have looked to technology and its advancements in finding new trends and strategies to rise above the market.

How can brands use CX as a competitive differentiator? We suggest, by making the most of conversational marketing, omnichannel journey mapping and understanding what intelligent and programmable emails can do for your business – let’s dive into these themes and learn from leading marketers how they are designing and delivering delightful CX.

Join us for this monthly webinar from April to June 2023, as MARKETECH APAC, in partnership with MessageBird, gather top marketing leaders across Southeast Asia in this exciting series. Together, let’s focus on things that matter!

Webinars

Programmable Email: Connecting the CX Dots in 2023

June 21, 2023
|
2:00 pm
SGT
Register

Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023
|
2:00 pm
SGT
Register

Conversational Marketing: Connecting the CX Dots in 2023

April 27, 2023
|
2:00 pm
SGT
Register
No posts found

Global Conversations, Local Impact: Mastering Regional Communication Strategies

June 17, 2025
|
11:00 am
SGT
Register

What’s NEXT in Marketing: Customer Engagement in 2025

February 13, 2025
|
11:00 am
SGT
Register

Mastering Conversational Marketing in the Era of Mobile Messaging

October 3, 2024
|
2:00 pm
SGT
Register

Programmable Email: Connecting the CX Dots in 2023

June 21, 2023
|
2:00 pm
SGT
Register

Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023
|
2:00 pm
SGT
Register

Conversational Marketing: Connecting the CX Dots in 2023

April 27, 2023
|
2:00 pm
SGT
Register

Access on Demand

Programmable Email: Connecting the CX Dots in 2023

June 21, 2023
|
2:00 pm
SGT
Nobody wants to receive the same email campaigns. Consumers of today want to be approached by their communication style, preferring to connect and relate with brands they support.
https://marketech-apac.com/webinars/connecting-the-cx-dots-in-2023-programmable-email/
  • Speakers

Geraldine Chen

Business Development Manager

|

MessageBird

Alrick Oh

VP of Marketing

|

Coinhako

Nancy Almasco

Marketing Director

|

FlowerStore.ph

No posts found

Céline Sciortino

Group Vice President, Brand & Marketing

|

FWD Group

Angeline Angeles

Marketing Director

|

GoTyme Bank

Hugh Haley

Head of Partners, APAC

|

Sinch

Jeremy Chia

Co-founder, CEO & COO

|

GOODSTUPH Thailand

Chen Guter

VP Brand Marketing

|

AppsFlyer

Terence Gocheco

Director, Loyalty Enablement, Feel Valued Tribe

|

Globe Telecom

Register

Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023
|
2:00 pm
SGT
Always-on and digital-first. Two buzzwords that marketers today are very aware of and striving towards. But with all the solutions out there for omnichannel journey mapping, how do you know it’s the one? How do you know that you are following the ideal map to each step of your customer’s interaction with your brand? This panel discussion will dive into creating the seamless customer buying journey for any channel that adapts, bridges silos, is always-on, and is digital-first – with top marketing leaders across Southeast Asia.
https://marketech-apac.com/webinars/connecting-the-cx-dots-in-2023-omnichannel-journey-mapping/
  • Speakers

Iris Lee

Regional Brand Director

|

CARSOME

Bea Atienza

Impactful Brand Experience Lead

|

Colgate-Palmolive

Neha Bhasin

Director of Brand Communications

|

ZALORA Group

Merlvin Tan

Team Lead - APAC Sales

|

MessageBird

Nancy Almasco

Marketing Director

|

FlowerStore.ph

No posts found

Céline Sciortino

Group Vice President, Brand & Marketing

|

FWD Group

Angeline Angeles

Marketing Director

|

GoTyme Bank

Hugh Haley

Head of Partners, APAC

|

Sinch

Jeremy Chia

Co-founder, CEO & COO

|

GOODSTUPH Thailand

Chen Guter

VP Brand Marketing

|

AppsFlyer

Terence Gocheco

Director, Loyalty Enablement, Feel Valued Tribe

|

Globe Telecom

Register

Conversational Marketing: Connecting the CX Dots in 2023

April 27, 2023
|
2:00 pm
SGT
Establishing real-time interactions with consumers allows brands to create deeper relationships in a more personalised way. This calls for the commitment of brands to support their evolving needs.  With the growth of conversational marketing, brands are gaining higher customer engagement and loyalty amongst consumers, securing competent lead generation that can bolster marketing initiatives. MARKETECH APAC brings together industry leaders from across Southeast Asia to deep dive into what conversational marketing is, and what you need to know and how it can impact your business.
https://marketech-apac.com/webinars/connecting-the-cx-dots-in-2023-conversational-marketing/
  • Speakers
‘Preety’ Maneerat Rattiwarakorn

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC

|

Meta

Raenald Renz De Jesus

Head of Marketing, Philippines

|

ShopBack

David Harling

Managing Director

|

MoneySmart Group

Merlvin Tan

Team Lead - APAC Sales

|

MessageBird

Jia Nina

Country Marketing Head, Malaysia

|

BigPay

No posts found

Céline Sciortino

Group Vice President, Brand & Marketing

|

FWD Group

Angeline Angeles

Marketing Director

|

GoTyme Bank

Hugh Haley

Head of Partners, APAC

|

Sinch

Jeremy Chia

Co-founder, CEO & COO

|

GOODSTUPH Thailand

Chen Guter

VP Brand Marketing

|

AppsFlyer

Terence Gocheco

Director, Loyalty Enablement, Feel Valued Tribe

|

Globe Telecom

Register
No posts found

Global Conversations, Local Impact: Mastering Regional Communication Strategies

June 17, 2025
|
11:00 am
SGT
In the Asia Pacific region, a one-size-fits-all communications strategy no longer works. Consumers across markets have distinct preferences for how they engage with brands. Are you still using outdated messaging channels while your audience has moved to newer platforms? Is SMS still effective in your target markets, or should you prioritise messaging apps like WeChat, LINE, or WhatsApp? How can RCS (Rich Communication Services) and two-way conversations enhance customer engagement? Join our webinar to explore the most effective communication channels across Asia Pacific and discover strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
https://marketech-apac.com/webinars/global-conversations-local-impact-mastering-regional-communication-strategies/
  • Speakers
‘Preety’ Maneerat Rattiwarakorn

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC

|

Meta

Raenald Renz De Jesus

Head of Marketing, Philippines

|

ShopBack

David Harling

Managing Director

|

MoneySmart Group

Merlvin Tan

Team Lead - APAC Sales

|

MessageBird

Jia Nina

Country Marketing Head, Malaysia

|

BigPay

No posts found

Céline Sciortino

Group Vice President, Brand & Marketing

|

FWD Group

Angeline Angeles

Marketing Director

|

GoTyme Bank

Hugh Haley

Head of Partners, APAC

|

Sinch

Jeremy Chia

Co-founder, CEO & COO

|

GOODSTUPH Thailand

Chen Guter

VP Brand Marketing

|

AppsFlyer

Terence Gocheco

Director, Loyalty Enablement, Feel Valued Tribe

|

Globe Telecom

Register

What’s NEXT in Marketing: Customer Engagement in 2025

|

Mastering Conversational Marketing in the Era of Mobile Messaging

|

Programmable Email: Connecting the CX Dots in 2023

|

Omnichannel Journey Mapping: Connecting the CX Dots in 2023

|

Conversational Marketing: Connecting the CX Dots in 2023

|

Partners

MessageBird_sponsor_logo
MessageBird

MessageBird’s mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by MessageBird’s technology.

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