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Tag: We Are Social

We are social collage
Social media is key to brand-building for 95% of global marketers: report
Posted on January 23, 2026
by Melissa Reyes
Singapore – Around 95% of global marketers view social media as an important channel for building brands, data from a new report from We Are Social shows. The report notes that social media has evolved from a supporting marketing platform into a primary channel for reaching target audiences. Survey respondents...
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Agency Leadership Decoded: We Are Social’s Patt Nitikarn on embodying an agile and adaptive leadership
Agency Leadership Decoded: We Are Social’s Patt Nitikarn on embodying an agile and adaptive leadership
Posted on January 7, 2026
by Teddy Cambosa
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
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Thought Leadership of the Year: The AI marketing trends reshaping the industry in 2025
Thought Leadership of the Year: The AI marketing trends reshaping the industry in 2025
Posted on December 26, 2025
by Teddy Cambosa
Manolis reflects that his personal favorite use of agents and AI workflows is in automating the mundane, repetitive, and complex tasks, effectively removing friction from the creative process.
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SG MOST DIGITALLY CONNECTED MELTWATER
Singapore leads in digital connectivity as trust becomes the next frontier: report
Posted on November 10, 2025
by Sharona Nicole Semilla
Singapore – Singapore continues to lead the world in digital maturity, with nearly all of its citizens online and a strong focus on trust, privacy, and authenticity. According to the report released by Meltwater and We Are Social, 98.4% of Singaporeans are connected to the internet, while 90.6% are active...
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DIGITAL 2026 REPORT
Over 6 billion people now online as social media users reach 5.66 billion: report
Posted on October 17, 2025
by Sharona Nicole Semilla
Singapore – The world’s digital population has reached a new milestone as the latest report from Digital 2026 shows global internet users have exceeded six billion, while social media user identities total 5.66 billion—equivalent to nearly 69% of the world’s population. The study notes that internet...
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kfc thailand we are social wavs main
KFC empowers Thai youth in music through new collaboration with Warner Music, We Are Social
Posted on August 14, 2025
by Aliza Carmona
Thailand – KFC has partnered with socially-led creative agency We Are Social Thailand and Warner Music to launch ‘KFC Bucket Search x WAVS 3’, a program offering Thai youth pathways to build careers in the music industry. The initiative combines KFC Bucket Search, which supports education and reintegration...
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TikTok gets largest advertising audience globally from SEA: report
TikTok gets largest advertising audience globally from SEA: report
Posted on July 24, 2025
by Aliza Carmona
We Are Social and Meltwater’s report has found that 24.4% of TikTok’s advertising audience share comes from SEA, significantly higher than other regions.
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KFC Australia appoints We Are Social as social agency of record
KFC Australia appoints We Are Social as social agency of record
Posted on July 7, 2025
by Teddy Cambosa
As KFC continues to evolve its role in culture and deepen its connection with younger, social-first audiences, We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact.
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We Are Social Singapore elevates Daniel Foo to ECD
We Are Social Singapore elevates Daniel Foo to ECD
Posted on May 14, 2025
by Aliza Carmona
Socially-led creative agency We Are Social Singapore has promoted Daniel Foo to executive creative director.
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Skechers launches AI-powered retail assistant in new SG store via We Are Social
Skechers launches AI-powered retail assistant in new SG store via We Are Social
Posted on April 28, 2025
by Aliza Carmona
Footwear and apparel brand Skechers has partnered with creative agency We Are Social Singapore to launch the AI-powered retail assistant ‘Luna.’
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