Singapore – Communications agency W Communications has launched global joint enterprise W Productions in partnership with content agency Bellow. The joint venture aims to widen the communication agency’s production portfolio, enhancing its capabilities in key markets globally.
W Productions will operate from W Asia, the agency’s central hub for all its activities throughout the Asia-Pacific region.
Through the collaborative venture, W will advance its transformation to a creative integrated communications and marketing agency, serving both B2B and B2C sectors.
To serve both client bases, W is blending its cultural approach to marketing with Bellow’s content-centred vision.
As part of W Communications’ strategic move, it has recently appointed Aaron Chan as integrated associate director, leading W Asia’s team of digital integration experts. The team is responsible for expanding global collaborations and digital services offerings such as UI/UX. Design, content creation, social media, and more.
Robin Chang, APAC general manager at W Asia, commented, “We are thrilled to embark on this partnership with Bellow as a significant step forward in enhancing and growing our integrated suite of services. W Productions will provide a new and unique value proposition in the content production space to our clients as we continue to push the boundaries of innovation and creativity, delivering exceptional results that impact businesses positively across APAC and beyond. This integrated approach not only fosters bold creative synergy but also optimises costs and accelerates production timelines.”
Shafyq Hameed, founder of Bellow Media, said, “Collaborating with W Communications is an exciting move for us as we look to grow our capabilities and continue to create dynamic content on a global scale. In today’s climate where brands are looking for quality content produced with efficiency and quick turnaround time, we are excited to partner with W’s dynamic global team to deliver fresh and impactful content solutions for our clients that cut through all platforms of paid, earned, owned and shared media.”
“The launch of W Productions, alongside Aaron’s appointment to lead integrated services out of our Asia Pacific hub, marks a pivotal moment in expanding our agency credentials and capabilities globally. In the past few years, we’ve seen a significant evolution of the traditional media landscape, and, as a result, we’re continuing to expand into new areas that look to offer forward-thinking solutions and services for our clients,” Warren Johnson, CEO and founder of W Communications, said.
