Singapore – Reinforcing its commitment to building brands from within culture, VIRTUE has announced the appointments of Clive Sin as senior content creator and Marie Lee as senior strategist.
With extensive background in creative development, content creation, and production, Sin brings a multi-disciplinary approach to his work. His previous roles include positions at RAPP Singapore, Studio 155, Socialyse, and Havas.
In his new appointment, Sin will play a key role in VIRTUE’s content and entertainment studio, which offers end-to-end services including content strategy, creative development, production, and measurement. He will leverage the agency’s entertainment-driven ethos to create high-quality, engaging content for clients and support VIRTUE’s growth and continued success.
Meanwhile, Lee joins VIRTUE from VaynerMedia, where she spent over two years in a senior strategy role. With a robust background in documentary research and prior experience at Culture Group, she has developed strong skills in cultural prediction, strategy, and social insights.
As the new senior strategist, Lee will oversee VIRTUE’s strategy for the global social retainer of prestige beauty brand Clé de Peau Beauté. She will also drive the agency’s cultural foresight and prediction capabilities—a proprietary model designed to help brands assess cultural capital and identify key networks and communities for growth, offering deeper insights into culture and global context.
Both Sin and Lee represent VIRTUE’s commitment to embracing unconventional talent, going against traditional silos to create the agency of tomorrow.
Lesley John, managing director at VIRTUE APAC, said, “We pride ourselves on attracting talent that is fearless in pushing boundaries, challenging the status quo, and has the ability to think beyond conventional career paths. Clive and Marie are perfect examples of the new generation of creatives and strategists who are reshaping our industry. Their unique perspectives and fluid approaches to how they work will further elevate our ability to create culturally resonant and impactful work for our brands.”
Commenting on his appointment, Sin said, “VIRTUE has a strong reputation for embracing experimentation and innovation, and I’m excited to bring my experience to the agency. I look forward to collaborating with a team that values diversity of thought and is committed to building brands that resonate with culture.”
Lee added, “VIRTUE’s approach to strategy is refreshingly aligned with my own philosophy of immersing myself in culture to inform and inspire. I’m excited to bring my passion for pop culture and brand building to a place that truly values non-conventional thinking and cross-disciplinary collaboration.”
