VIOOH partners with Atmosphere TV to expand programmatic access to place-based streaming inventory

Australia – VIOOH has announced a strategic partnership with Atmosphere TV that will provide programmatic access to Atmosphere TV’s place-based streaming video inventory across the UK, North America and Australia.

Announced on 15 January 2026, the partnership enables advertisers using VIOOH’s digital out-of-home (DOOH) supply-side platform to access Atmosphere TV’s network of more than 60,000 venues, which collectively generate over one billion monthly impressions. These venues include restaurants, bars, gyms, airports, hotels and other high-traffic business locations.

Atmosphere TV describes itself as the world’s largest streaming TV platform built for businesses, reaching more than 150 million monthly viewers through over 30 channels of audio-optional, brand-safe content. The company reports that it holds more than 85% market share in North America’s place-based streaming sector, with its screens deployed across a wide range of high-dwell-time environments.

According to the companies, Atmosphere TV offers advertisers access to audiences with average viewing times of around 40 minutes. The platform also reports a 40% increase in visits at Atmosphere TV-enabled venues during major sporting events.

“Atmosphere TV opens up a completely new advertising opportunity – reaching audiences in the moments when they’re relaxed, engaged and spending quality time in venues they’ve actively chosen to visit,” said Gavin Wilson, global chief commercial officer at VIOOH. “With 40+ minute average dwell times and 100% viewable, non-skippable inventory, advertisers can connect with consumers who are genuinely attentive. The programmatic capabilities we’re bringing to this partnership mean brands can target by venue type, location and even activate around live sporting events – it’s place-based advertising at its most sophisticated.”

“Partnering with VIOOH brings a new level of programmatic sophistication to our offering,” said Ryan Spicer, chief revenue officer at Atmosphere TV. “Our platform already delivers exceptional reach and engagement for advertisers. Now, through VIOOH’s technology and global marketplace, brands can access our inventory with the flexibility and precision that VIOOH programmatic enables, from preferred deals to programmatic guaranteed. This makes it easier than ever for advertisers to reach active consumers who are already out and primed to spend.”

Under the partnership, all Atmosphere TV inventory is now available through VIOOH’s platform for programmatic buying. Advertisers can apply targeting based on content, audience, geography, context, business type, tentpole events and live sports, including radius targeting and first- and third-party data integration. The platform supports video formats ranging from six to 90 seconds and offers multiple buying options, including preferred evergreen deals, first-look private auctions and programmatic guaranteed.