Tag: VIOOH
Announced on 15 January 2026, the partnership enables advertisers using VIOOH’s digital out-of-home (DOOH) supply-side platform to access Atmosphere TV’s network of more than 60,000 venues, which collectively generate over one billion monthly impressions.
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
Japan – MCDecaux, the Japan branch of global outdoor advertising company JCDecaux, has officially launched programmatic buying for its premium digital out-of-home (DOOH) inventory in Japan through VIOOH, the global DOOH supply-side platform. The initial rollout includes 55 digital screens at Kansai International...
In his new role, Menard will be responsible for driving the vision, strategic direction and roadmap for all products and data within VIOOH’s ecosystem.
Nearly one in three campaigns (27%) over the past 18 months have incorporated programmatic digital out-of-home (prDOOH), with this figure expected to increase to an average of 35% in the next 18 months, a recent study by VIOOH revealed.
Yahoo Advertising has partnered with global digital out-of-home (DOOH) supply-side platform VIOOH in a new whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns.
A majority of Australian advertisers are set to increase their spend on programmatic DOOH by over a third by the next few months, according to a report by VIOOH.
Global digital out-of-home (OOH) marketplace VIOOH has announced new hires for its newly created commercial roles in Australia and New Zealand, with Ryan Sullivan as partnerships director and Mitchell Hodges as technical solutions manager.
In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China.
Sydney, Australia – London-headquartered global digital out-of-home (OOH) marketplace, VIOOH, has announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network, to give Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which...
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