Singapore – Viddsee has unveiled a new strategic framework that integrates its creative, strategic, and technological capabilities into a unified storytelling ecosystem. This evolution goes far beyond a visual refresh – it reflects a deliberate shift in how the company develops, delivers, and scales stories across Asia.
By aligning its original content development with full-funnel marketing and platform innovation, Viddsee is positioned to create culturally resonant narratives that not only connect with audiences, but also drive performance-across branded campaigns and original IP alike.
One of those capabilities is Viddsee Marketing, the company’s integrated marketing and advertising arm, offering full-funnel solutions that help brands connect with audiences through strategy, content, media, and performance. This includes everything from campaign planning and branded entertainment to influencer strategy, social content, and media activation – designed to drive results across Asia’s diverse digital landscape.
Moreover, as part of this vertical, Nuggets by Viddsee is a social-first content offering that creates short-form, trend-responsive branded stories. Leveraging Viddsee’s storytelling expertise and IP sensibility, Nuggets delivers high-impact content built for today’s fast-moving, mobile-first environment.
To accelerate this vertical, Viddsee welcomes David Koh as head of strategy, media & content and Lawrence Hu as associate creative director. David is a strategic leader with over 20 years of experience working with Samsung, Disney, Canon, and key government and education clients. Meanwhile, Lawrence has a creative with a portfolio spanning Standard Charted Bank, American Express, IKEA, Singapore Airlines, and TURTLETREE.
Other verticals include:
- Viddsee Originals is the creative heart of the company – where ideas are imagined, developed, and scaled into stories that shape culture. More than just an IP development hub, this pillar defines how Viddsee approaches storytelling across mediums, formats, and audiences.
- Viddsee Reels is a key expression of this approach, built around the emerging genre of micro-entertainment. It brings together mobile-first audiences and Southeast Asian storytelling to test, scale, and deepen the emotional impact of micro-dramas all showcased through Viddsee’s platform, purposefully designed for the new era of storytelling.
Moreover, the brand and website refresh comes as Viddsee continues its expansion across Southeast Asia. By aligning its offerings under a clear strategic framework, the company is doubling down on its role as a long-term creative and marketing partner – delivering culturally rich, performance-led storytelling at scale.
Kenny Png, chief content officer at Viddsee, said, “This integration changes how we approach story development. It’s no longer just about making content – it’s about designing stories with emotional clarity and strategic intent, from the very first idea.”
Meanwhile, Christopher Cumming, managing director for Southeast Asia at Viddsee, commented, “With marketing veterans like Jay Murali leading operations in Malaysia, Venus Romsaitong growing our footprint in Thailand, and Lawrence and David now building our regionalmarketing muscle – we’re scaling with intent, and shaping culture through every story we tell. It’s not just about expansion. It’s about embedding strategic creativity into everything we do.”
