Universal Music Singapore appoints Alice Kent as new general manager

Singapore – Universal Music Singapore, a record label under the Universal Music Group (UMG), appoints music industry veteran Alice Kent as the new general manager to bolster the company’s presence in Singapore and across the region. 

In her newly appointed role, Kent will supervise all aspects of the company’s operations, including the company’s artist and repertoire (A&R) projects, marketing strategies, partnership ventures, and business expansion efforts. 

Alice Kent previously served as the marketing, partnerships, and business development director for Live Nation Entertainment Singapore. She also worked for Warner Music Group Singapore as their business development, sync, and partnerships director and for Sony Music Entertainment Asia as the regional marketing director. 

Calvin Wong, CEO of Southeast Asia and SVP Asia for Universal Music Group, commented on the appointment, saying,”We welcome Alice’s enthusiasm and industry savvy to Universal Music Singapore as General Manager.” 

“She brings with her a pioneering spirit and a wealth of experience from her decades of working in the music and entertainment industry, covering many aspects of the business from brand partnerships, label marketing, and artist management to sync deals, non-traditional sales, live shows, and concerts. All of which, combined with her passion for music, will help Universal Music Singapore drive continued growth,” he continued. 

Kent carries with her an expanded portfolio, which includes collaborations with Billie Eilish and the Singapore Tourism Board, partnerships with Singtel and PayPal, and even securing sponsorship agreements for K-Pop group BlackPink. 

“I am honoured and excited to be part of the dynamic and multi-faceted Universal Music team. I look forward to making a positive impact and bringing my industry expertise and creativity to the strong body of work and artist roster that Universal Music has,” Kent said. 

She further added, “Singapore is such a diverse and dynamic market, and this is where I will be focusing on the growth potential for all creative partnerships and brand deals. In addition, I intend to take a keen eye on domestic and regional artists’ prospects while strengthening our repertoire and artist development efforts, building upon Universal Music’s leading position.”