Japan – To celebrate National Cat Day, Uber Eats has teamed up with Special (Australia and Japan), Whatever Tokyo, and EssenceMediacom to launch a playful new initiative in Japan, urging pet owners to stay in and enjoy quality time with their furry companions over the long weekend.
This February, Japan will observe a long weekend with National Cat Day on February 22 and a National Holiday on February 24. To mark the occasion, Uber Eats has introduced a limited run of Uber Eats Pet Buttons, designed to playfully encourage pet owners to stay in and order food, giving them more time to spend with their furry companions.
When pressed, the pet buttons play the well-known phrase from campaigns featuring Naka Riisa and Nakao Akiyoshi, “Uber Eatsで、いーんじゃない?” (Why Not Uber Eats?), serving as a light-hearted prompt for pet owners to stay in and share a meal with their furry companions.
The initiative will be shared through social media, digital platforms, and influencer collaborations, encouraging pet owners across Japan to spend more time at home with their furry companions.
Yasunari Aoyama, brand marketing manager for Japan at Uber Eats, said, “At Uber Eats, we know pets are a huge part of the family. Pets and Uber Eats have one thing in common… they want their humans to stay inside.”
“We wanted to give pets the opportunity to suggest ‘Why not Uber Eats’ to their owners so they can keep their humans home and enjoy their favourite meals together this weekend,” Aoyama added.
