Australia – Tourism Tropical North Queensland (TTNQ), a regional marketing organisation, has appointed the independent creative agency Supermassive as its new partner for an upcoming global project.
TTNQ’s appointment of Supermassive is the creative agency’s latest business win following a competitive pitch. The creative agency will develop ideas focusing on sustainable tourism for global rollout in key markets.
The organisation is based in Tropical North Queensland and is working on bringing the industry and the community together to drive the value of the visitor economy through destination marketing.
Lani Strathearn, general manager of marketing at TTNQ, said, “As we reconnect with international markets, we are looking for innovative ways to cut through the competitive landscape and align with shifting consumer behaviour to ultimately drive greater sustainable travel. The team at Supermassive demonstrated that they understood the complexities of this challenge and presented us with standout ideas.”
Laura Aldington, Jon Austin, and Simone Gupta, co-founders at Supermassive, also shared, “We are beyond thrilled to be representing such a unique, important, and beautiful part of Australia. The team at TTNQ’s ambition to drive awareness and impact as an eco-travel destination through a combination of thoughtful strategy and non-traditional creativity aligns perfectly with our mission.”
