Myntra celebrates its third ‘birthday blast’ in new campaign with Tilt Brand Solutions

Mumbai, India – Tilt Brand Solutions has developed Myntra’s latest campaign, taking part in the third edition of its annual ‘Birthday Blast’ sale.

Featuring a series of celebrity-led films, the campaign featured appearances by Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik. The films use humour-driven narratives and birthday-themed scenarios to convey the message that the platform’s anniversary sale is open to all shoppers.

According to the agency, the creative approach centres on entertainment-led storytelling, with the campaign placing celebrities in spontaneous situations tied to the birthday theme. The recurring appearances by Pandey also reinforced the concept of inclusivity and the idea of ‘return gifts’ on purchases.

The campaign coincides with Myntra’s annual shopping event, which the company says will feature more than six million styles from over 23,000 brands across fashion, beauty, and lifestyle categories. 

Kushager Tuli, president (Creative), Tilt Brand Solutions, said, “For this year’s MBB sale, we took Myntra’s quintessential quirk a little further and got some of our favourite Bollywood stars to sing and dance in their signature styles, all in the hope of getting an invite to the Myntra Birthday Blast. And Chunky Pandey coming in to put a spanner in the works, with all the cheekiness he’s known for, was literally the icing on the cake. All in all, we definitely had a blast celebrating Myntra’s birthday.”

Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “For this edition’s campaign, we wanted to bring the spirit of the celebration alive through entertainment-led storytelling that feels both relatable and engaging. In partnership with Tilt Brand Solutions, we’ve created a series of playful, celebrity-led films that bring alive the thought that Myntra’s birthday is truly a celebration for everyone.”

Neha continued, “With humour, a star-studded cast and quirky narratives at the core, the campaign reflects the scale and excitement of Myntra Birthday Blast while inviting shoppers across the country to be a part of the celebration.”

According to the agency, the films aim to draw on celebrity recognition and humour-led storytelling to encourage consumer participation during the anniversary promotion.