Vietnam – Dentsu has appointed Thu Nguyen as Chief Executive Officer of dentsu Vietnam, effective 1 May 2026, strengthening leadership in one of Southeast Asia’s fastest-growing markets.
In his new role, Thu will lead dentsu Vietnam’s integrated offering, with responsibilities spanning client growth, market development, and alignment with the wider Southeast Asia cluster.
Thu is a long-standing executive within dentsu Vietnam and brings more than two decades of experience across digital, media, and integrated marketing. He previously founded Ambient Digital, one of Vietnam’s independent digital agencies, which was later integrated into dentsu.
Most recently, as Deputy CEO of dentsu Vietnam, he played a key role in driving integration across the business and strengthening client partnerships.
Commenting on his new role, Thu said, “dentsu has always been a business shaped by people and a belief that ideas can move society. That is our heritage and what makes us endure. In Vietnam, this cannot be more relevant, as it is a market defined by how quickly people adapt and shift, and we have been building a business that listens closely to that. Stepping into this role is about continuing that direction and helping our clients grow in ways that are truly connected to the realities of this market and the role they play within it.”
His appointment follows a period of sustained growth for dentsu Vietnam and comes as the market continues to expand in scale and influence within the region.
Thu succeeds Sanjay Bhasin, who will continue in his role as CEO, Southeast Asia, dentsu, overseeing the six-market regional cluster.
“Vietnam has been a key part of our Southeast Asia story, one we have been building with clear intent over time. It deserves leadership that can match its pace and the ability to translate it into real growth for our clients, our people, and our business,” Sanjay said.
He added, “Thu has been central to that progress. He has built businesses here, led through multiple cycles of industry transformation, and earned deep trust with clients and talent alike. This transition reflects that continuity, allowing us to scale what is already working, with the right leadership that is deeply rooted in the market and fully aligned to where we are going next.”
