Singapore – The Secret Little Agency (TSLA) has introduced expanded PR and communications capabilities through PPURPOSE as it unveils a rebrand of its experience and advocacy arm. The rebrand is accompanied by PPURPOSE’s win of beer giant Carlsberg’s latest creative pitch for Waterbomb Singapore 2024, a second Enterprise Singapore Heartland Rejuvenation project, and new key additions to PPURPOSE’s team.
Founded in 2016, the rebrand and expansion of services is a natural progression for the agency which has been behind many prominent publicity and experiential projects for the likes of Netflix, Hugo Boss, Zespri, Asian Civilisations Museum, National Arts Council, including the recent preview of New Bahru, the lifestyle and creative destination by The Lo & Behold Group.
The ‘PPURPOSE’ team has recently won the creative pitch for Carlsberg’s upcoming activation at the Waterbomb Singapore 2024 music festival. PPURPOSE’s remit includes creative conceptualisation and development of programming & experiences to deliver a uniquely Carlsberg experience for all.
With its rebrand, ‘PPURPOSE’ will now include creative PR and communications planning to its offerings, on top of its services in experiential, culture programming, and advocacy. This strategic move is a response to the fast-evolving industry, where the boundaries between communications, events, and influencer marketing have become increasingly blurred.
The rebrand also aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR.
Eunice Tan, group CEO at The Secret Little Agency, said, “We want to bring the fun back to PR. We believe PR as we know it has so much more to offer, and it can be creative. PPURPOSE has always strived to offer something more, something different – culturally impactful programming versus events; genuine advocacy rather than temporal KOL engagement campaigns – because we see the depth of what we can achieve for our clients. We saw an opportunity to build on our strengths in advocacy and programming to carve a space for ourselves through modern PR communications that leads first with creativity and intention.”
She added, “With this expansion, we hope to give our clients a genuine chance at gaining global exposure. In this new chapter, we will continue to partner with brands and creators that align with our vision of meaningful communications and authentic experiences that ultimately create cultural impact with lasting brands and communities.”
