Philippines – Podcast network The Pod Network is collaborating with audio production company Hit Productions to advance podcast growth in the Philippines.
Through the partnership, Hit Productions will provide The Pod Network with training and mentorship to elevate the quality of podcasts in the Philippines. The audio production company’s roster of seasoned professionals will share their skills in post-audio production, including sound design, mixing, and mastering.
The collaboration enables Hit Productions to extend its reach in the industry, which corresponds to its legacy as an industry leader behind iconic audio production.
With its expertise, Hit Productions is enhancing The Pod Network’s ability to create impactful podcast experiences. It enables brands and businesses to leverage a better platform to engage their audiences.
The podcast network has produced over 40 podcast shows since its launch in 2023. The network has garnered a significant number of followers and monthly listeners in all of its shows.
In a study with the socio-cultural research film The Fourth Wall, The Pod Network has found that podcast listenership in the Philippines has reached over 17m in 2024. This solidifies podcasting’s position as an emerging platform for entertainment and brand engagement in the country, surpassing other streaming sites.
“This partnership signals a pivotal moment for Philippine podcasting. With Hit Productions onboard, The Pod Network is primed to reshape not just the quality of content, but the scale of our impact. We’re helping build as well as shape the future of podcasts locally, one story, one voice at a time, and this move puts the entire industry on notice,” Alan Fontanilla, The Pod Network CEO, said.
“We’ve always believed in the power of sound to connect, move, and inspire —and podcasting is a space where that continues to evolve in exciting ways. Our investment in The Pod Network is a natural extension of Hit’s long-standing commitment to audio. This is about being part of where audio is headed and supporting the growth of meaningful, creator-driven content,” Vic Icasas, Hit Productions CEO, said.
