Singapore – Australian large-scale marketing events specialist and brand experience creator The Company We Keep (The CWK) has announced its expansion to the Southeast Asian market, marking its presence with a new office in Singapore. It has also appointed Victor Darmawan to be its director of business, and will run the new local office.
Through the new expansion, The CWK will establish with its foundation clients Salesforce, Amazon Web Services, and Docusign, and will ensure the company to be able to service the whole Asia-Pacific region with a local team of producers supported by the wider advanced capabilities of the Australian team, composed of more than 50 people.
With 16 years of experience working in agencies across Singapore and Indonesia, Darnawan will initially be supported by two producers and coordinators locally, with other project aspects such as digital, creative, and design being serviced from Australia.
Speaking on his appointment, he said, “I’m so excited to be part of the launch team for The CWK – Singapore. The business already has a globally recognised list of clients, being able to now provide on-the-ground local event support, while leveraging the skill set and expertise of the existing Australian team members, means we can expand those partnerships, and in time, further build our international portfolio.”
Meanwhile, Nigel Ruffell, CEO at The CWK, commented, “Local knowledge is imperative for what we do for our clients. We have always partnered with trusted local preferred suppliers and contractors in these regions, and they have always guided and advised us on local nuances and differences.”
He added, “Having an office in Singapore solidifies this, giving us a community hub and a competitive edge in the area. We are incredibly fortunate to have already built so much expertise in the region via our Australian team, and see the Singapore office as an evolution of this.”
The expansion of The CWK into SEA is part of the company’s planned expansion this 2023. Since its establishment in 2019, the company has grown to 50 employees and spans two continents, with expansion into the US slated as the next step for the business.
