Sydney, Australia — Australian tech innovator Curiious has announced the launch of the ‘plug and play’ version of its award-winning metaverse platform, enabling enterprises to engage audiences in the metaverse within hours of purchase.
Curiious’ ‘off the shelf’ metaverse platform enables brands to host a fully-immersive, 3D online world within hours, rather than the months or years of building when a brand commits to a bespoke platform.
Michelle Schuberg, managing director of Curiious, said that some brands are already announcing they’re entering the metaverse, while others are figuring out if they need it yet and then there’s the enterprises who are somewhere in-between. Schuberg added that enterprises need to know right now that the metaverse is here and any brand can get started with a branded, immersive experience within hours – whether their audience is their global employee base, clients needing to understand a new product, or consumers wanting to engage in the brand’s community.
“Event organisers are one of the obvious sectors that have embraced the metaverse as COVID-19 made live events and travel impossible, but now we are seeing businesses prioritising the metaverse to engage and onboard their people or to build connections with customers via a branded, perpetual 3D world,” Schuber said.
Some of Curiious’ new metaverse platform features include; the ability to go online within 24-hours from purchase, the ability to create a true 3D world for users to navigate similar to sophisticated PC games, customers can licence Curiious’ world-first immersive and interactive WebGL platform for 12-months, enabling them to deliver unlimited events in that time, a fully customisable, branded environment, available virtual environments and delivery can be scaled to any event size – from a Town Hall to an online office or site environment to a global expo with multiple environments that enable a rich and highly-engaged audience experience.
Moreover, other integral components include; users can self-guide their experience and learn for deeper engagement through live sessions, pre-recorded sessions, media galleries, interactive games, among others. The platform’s media gallery also enables it to be a permanent metaverse, while also allowing sponsorship integration that allows organisers to recover costs.
In addition, the platform also seamlessly integrates desktop, mobile and VR. Additionally, the platform can also measure detailed audience data not possible via live experiences, including dwell time, user sessions, return visits after the event, sponsor engagement and more.
On Curiious’ new metaverse feature product, Schuberg commented, “Our ‘plug and play’ metaverse is built with plugin architecture so our clients can be ready to launch with a customisable, branded event or training resource that engages their audiences via world-first immersive experiences within hours of purchase.”
She added, “This product’s rapid deployment will evolve our industry as it seamlessly integrates with an enterprise’s existing systems, giving organisers a true ‘plug and play’ interactive option that leverages existing content and materials while providing the tools to engage and delight their audiences no matter where they are in the physical world.”
