Marketing Featured APAC

JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia

Singapore – SEEK Asia, the mother firm of two leading job portal brands JobStreet and JobsDB, has recently announced its new Chief Marketing Officer Jane Cruz-Walker

Walker is most recently the chief digital adviser of Metro Pacific Investments Corporation in the Philippines. Prior to that, she was most notably the vice president of marketing of the now-defunct streaming platform and Singapore-born HOOQ. 

The appointment of Walker comes after a year SEEK Asia announced Peter Bithos as its CEO, who similarly came from HOOQ. 

The CMO charge will have Walker building and evolving the JobStreet and JobsDB brands for both the jobseekers’ and employers’ sides of the marketplace across SEEK Asia’s six markets. 

Walker will be bringing 20 years of experience in tech and media & telco (TMT) in both start-up and large-scale organizations within Singtel, MediaQuest, and PLDT groups, where she held key leadership roles across marketing, communications, and commercial business units as well as business development and country operations. 

Prior to her TMT cross-over, Walker held marketing positions which saw her lead FMCG brands in Colgate-Palmolive for markets in the Philippines, APAC, and Latin America as well as brands from Filipino corporation San Miguel Corporation, and also Magnolia-Nestle.

Bithos, to whom Walker will be reporting, shared that in their search for a new CMO, the company undertook a thorough regional and global search for a candidate who will bring deep experience as a CMO in the TMT space as well as someone who’s a leader that has a record of building brands from scratch and of bringing life to legacy brands.

“We want someone who has experience managing large scale marketing teams across the region and interacting across large organizations, and has demonstrated experience in commercial roles as well. Jane brings all of this in one dynamic package,” said Bithos.

He adds, “And, most importantly, I am confident that Jane will be a great leader for each and every one of our marketing team members across the region, besides bringing a unique combination of diverse cultural perspectives and global mindedness to SEEK’s transformational journey.”

Coinciding with Walker’s appointment is also the announcement of SEEK Asia’s new Chief Technology Officer Shen Tham

Just like Walker, Shen Tham boasts of 20 years of experience across various technical and leadership positions, and most recently held the position of CTO for REA Group operations in international and Asia markets.

SEEK Asia said that Shen Tham will be accountable for partnering across the Asia business to shape and deliver a transformed Technology strategy and capability in that region. 

Marketing Featured Global

Indeed names new chief marketing officer

Texas, United States – Indeed, the global employment portal, has appointed Jessica Jensen, to be its new chief marketing officer.

The new appointment will see Jensen leading the company’s global marketing programs and marketing functions, which include brand and performance marketing, regional and field marketing, and communications. She will directly report to Chris Hyams, the CEO of Indeed.

Jensen brings with her extensive experience in brand innovation and integrated marketing strategies. Prior to her new position, Jensen was previously part of, working as the senior vice president of marketing for KAYAK, and the chief marketing officer of OpenTable. She also worked with Facebook as the head of products, platforms, and insights for business marketing; leading the marketing strategy and communication of the social media platform’s business arms, namely, Instagram, Messenger, and WhatsApp.

Commenting on her appointment, Jensen said that she is honored to join the company at a time when people need inspiration and hope to find a new opportunity,

“My vision is that Indeed is known more broadly and deeply for the incredible service we provide to job seekers and hiring managers alike, and Indeed is the best place for businesses and employees to connect and thrive,” added Jensen.

Meanwhile, Hyams believes that Jensen will be able to bring a new perspective to Indeed, carrying huge respect for everything the company has built.

“Our mission of helping people get jobs is central to everything we do. Jessica is passionate about this mission and will be a vital part of our leadership team. We are thrilled to have her join us as we continue to grow and help even more people around the world,” said Hyams.

Marketing Featured Global

Tech CMO veteran takes helm of Brightcove

Boston, USA – Global video solutions Brightcove has announced that a new executive has taken the helm of its marketing – Jennifer Smith as new chief marketing officer (CMO).

Smith is an experienced CMO, where she assumed the role for several companies, most specifically those serving in tech. Most recently, she was chief of marketing at global software company Alfresco Software, where she led the transformation of the firm’s positioning from technology vendor to platform solution provider, managing all aspects of marketing. 

Prior to that, she held the position at tech company Software AG, HR cloud solutions Globoforce, and business applications provider Progress Software. 

In her new role, Smith joins the senior leadership team to lead Brightcove’s marketing functions, including demand generation, product marketing, and marketing communications.

“With the ever-increasing need for companies to digitally improve their customer and employee engagement, video is at a defining moment,” said Jeff Ray, Brightcove’s CEO. 

“As we enter 2021 we continue to see increased demand that we believe will only continue to rise. Jennifer’s vast knowledge, experience, and leadership within the high-tech industry will help expand Brightcove’s presence across global markets,” he added. 

Brightcove serves brands through its suite of video solutions such as video marketing, virtual events, and even video-centered solutions for internal communications of companies. Brightcove has worked with brands Adobe, Johnson & Johnson, and Ford, and is also a proud associate of the Academy Awards, or The Oscars, for one of its platforms Academy Screening Room. 

The new CMO commented, “Brightcove has been an integral part of the video industry for 15 years, having developed award-winning technology used by organizations around the globe.”

Smith added, “As communication continues to evolve and thrive in the digital world, storytelling with video will be even more paramount to companies. I am thrilled to join the Brightcove team as we embark on the next chapter of growth.”

Platforms Featured ANZ

Australia’s Cashrewards appoints former Woolworths Supermarkets General Manager as CMO

Australia – Rewards platform Cashrewards has appointed Steve Cuda, former general manager for digital, media, and data of Woolworths Supermarkets’ eCommerce and customer loyalty division WooliesX, as its newest Chief Product and Marketing Officer.

The company said that Cuda joins Cashrewards at a time when it is experiencing a significant increase in both membership and engagement as more customers turn to online options to save money.

The platform mainly offers cashback for every customers’ purchase on a broad range of products from tech, health and beauty, alcohol, and sports as well as items on different marketplaces such as Target and eBay.

Cuda started in the Bella Vista-headquartered parent company Woolworths in 2015. Two years after, he was moved to WooliesX where he spearheaded Woolworths’ digital media capabilities, where he introduced data-driven personalization.

Cuda was responsible for Woolworths’ marketing technology capabilities that underpin the company’s personalized omnichannel customer experiences as well as launching numerous products such as the In-Store Rewards Hub, the Everyday Rewards App, and the successful integration of Woolworths’ loyalty card into Apple Wallet.

Cuda also presided over the growth of the company’s loyalty program Everyday Rewards, making it one of the country’s largest, with more than 12 million members.

Prior to joining Woolworths, Cuda was head of membership and marketing at insurance company NRMA.

Cashrewards’ CEO Bernard Wilson said the company’s ability to attract an executive of Cuda’s caliber was a testament to Cashrewards’ progress to date.

“Steve’s proven track record across loyalty, digital marketing and retail is first-class. He has played an instrumental role in establishing a world-class digital and data division at Woolworths to drive extraordinary customer and supplier outcomes along with business growth across both physical and digital banners. Steve has a truly unique mix of marketing acumen, product leadership, and people management skills. He is, without doubt, the perfect person to lead our product and marketing team, and will have an enormous contribution to our business,” said Wilson.

Meanwhile, as he joins the company, Cuda thinks that Cashrewards’ consumer proposition is both compelling and simple, in that it gives people a very easy way to save money with no strings attached.

“From a retailer’s perspective, Cashrewards brings additional sales and customers who are highly engaged because of their experience with Cashrewards. I know the value of a business that can support a genuine three-way win for consumers, brands, and the business itself. Cashrewards is such an opportunity, and I am delighted to join the growing team to continue the positive momentum,” he said.

Platforms Featured Global

Facebook CMO steps down

United States – The incumbent chief marketing officer of Facebook, Antonio Lucio took to their own social media platform the announcement of his resignation, which will be effective Sept. 18. 

Lucio said that his decision to step down was due to his desire to refocus his time on advocating for causes of diversity and inclusion, issues which have demanded greater attention in the past few months in the United States. 

“Given the historical inflection point we are in as a country regarding racial justice, I have decided to dedicate 100% of my time to diversity, inclusion, and equity,” wrote Lucio.

In May, a series of protests for racial justice began in the US when African-American George Floyd was killed by a white police officer during an arrest in Minneapolis city. 

Lucio said, “‘Although these issues have been core to my personal purpose for many years, and they were an important element of my work, I want to make them my sole focus.” 

Come September, Lucio will have served a total of two years on Facebook. In his post, he recounted the projects that the company has launched under his leadership and said that although there is “still a lot of work to be done, [there] is a strong foundation from which to build.”

“The work and progress made over the last two years [are] all due and thanks to [the team]: “More Together” for Facebook app, “It’s Between You” for WhatsApp, the Instagram anti-bullying platform, the launch of Messenger Rooms, “Never Alone,” “Born in Quarantine” and the launch of a new identity system for the corporate brand.”

Expressing his confidence to the team ahead, he wrote, “This team is ready to deliver its best work yet.”

Meanwhile, Facebook said that they support Lucio’s decision. 

“Antonio did incredible work telling our story during a transformative period for the company, “ a spokesperson said.

“[Facebook is] grateful for his enormous contributions and wish him well in his next chapter.”