Singapore – TBWA\Singapore, today announces several key promotions within its leadership team, reflecting the agency’s impressive growth and success. They include Chew Fung Wee to general manager, Loo Yong Ping as executive creative director, and Eleni Sardi as head of brand management.
Working closely with the agency leadership team led by Mandy Wong, president of TBWA\Singapore, Fung has played a pivotal role in the agency’s recent achievements. In her new role, Fung will oversee the onboarding of major new business wins and build new business streams to accelerate growth for the agency alongside Mandy Wong. In addition, Fung will oversee the BBDO operations in Singapore, which is part of the TBWA\Group in Singapore.
Meanwhile, Yong has been instrumental in defining what great work looks like across all his clients, and he continues to be the creative lead on the Singapore Airlines account, delivering great creativity across all touchpoints.
Lastly, with a proven track record in managing high-profile accounts such as Singapore Airlines and National Museum of Singapore, Eleni is responsible for further elevating client management and business growth for our clients.
These strategic promotions underscore the agency’s commitment to investing in its talent and strengthening its leadership team to drive further new business growth and innovation.
Mandy Wong, president of TBWA\Group Singapore comments, “We have come a long way in the last two years, and to get to where we are today takes resilience, commitment, talent and passion. And the promotions of Fung, Ping and Eleni are evidence that they each possess these qualities, and more.”
She added, “I’m proud of how each of them has excelled in their respective roles and are so very deserving of these new positions. Along with the wider leadership team, I am proud of what we have achieved together but above all I’m proud of the impact they’ve had on the culture of our agency.”
This announcement comes off the back of recent promotions of Abhinit Agarwal to executive strategy director, and Germaine Chen and Lauren Lim to creative directors. All three have proven themselves as strategic and creative leaders respectively, and their promotions reflect TBWA’s commitment to developing and rewarding great talent.
