Tag: Taiwan
Taiwan – McDonald’s has teamed up with Ogilvy Taiwan to launch a new breakfast campaign that reintroduces Fei Yu-Ching’s iconic ‘Goodnight Song’ as a gentle reminder for consumers to sleep earlier and wake up in time for breakfast. Titled “Goodnight, See You for Breakfast”, the initiative encourages...
Taiwan – DBS Taiwan has partnered with Garena to launch the “DBS Arena of Valor Co-branded Card,” a new offering aimed at esports players and fans. Arena of Valor, the popular 5v5 multiplayer online battle arena (MOBA) game, is the international version of Honor of Kings, developed by TiMi Studio Group...
Taipei, Taiwan – Bolt has launched its ride-hailing service in Taiwan, introducing a new option for people in Taipei to move around the city and earn. Operating in more than 600 cities worldwide, the company brings global expertise tailored to local needs. Its entry marks its first in East Asia...
Taiwan – Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region. The new agency will operate within the Havas Taiwan Village, a model that brings together creative, media, and health capabilities under one framework. The structure...
Taiwan – Tired of your fries getting swiped? McDonald’s Taiwan has rolled out a new campaign featuring ‘Kung Fries’—a tongue-in-cheek martial art designed to help people defend their fries from sneaky fingers. Developed in partnership with Leo Taiwan, the campaign enlisted Kung Fu master Scott Hung,...
Taipei, Taiwan — Potato Corner, the flavoured fries brand from the Philippines, opened its first store in Taiwan. The outlet is in the Uni-President Department Store at Taipei’s Xinyi District, close to major MRT and bus hubs. The brand is part of Shakey’s Pizza Asia Ventures, Inc., one of the...
Compensatory wellness behaviour is becoming the trend in Taiwan, according to a report by Omnicom Media Group (OMG) Taiwan.
Hong Kong – Teads has expanded its attention measurement capabilities to Hong Kong and Taiwan through its Teads Ad Manager (TAM) platform, allowing advertisers in both markets to measure audience engagement across premium publisher environments. The feature, powered by Lumen Research, enables advertisers...
Singapore – Omnicom Media Group agency Hearts & Science has secured two new pharmaceutical clients in Asia, further expanding its presence in the region’s healthcare marketing sector. The agency has been appointed to handle media duties for Hyphens Pharma in Singapore and Allergan in Taiwan,...
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region.
