Tag: Taiwan

Taipei, Taiwan – Global fast food chain Burger King in Taiwan has tapped software-as-a-service (SaaS) company Appier to aid in its personalised marketing campaigns to boost local customer loyalty.

By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.

Moreover, with Appier’s AI-powered personalised marketing platform, Burger King Taiwan was able to collect and analyse customers’ online behavior, including product pages browsed, and shopping cart items. This enabled Burger King Taiwan to execute targeted segmentation marketing campaigns based on detailed information about customer behaviour and preferences, allowing them to seize crucial moments of customer interactions.

Lastly, by integrating the ‘AI Personalization Cloud’ with the OpenWeather API, Burger King Taiwan can recommend products or promotional activities aligned with the local weather conditions in a user’s location. 

For instance, during warmer days, the platform will automatically recommend refreshing cold beverage promotions, while in the event of a high probability of rain, it will push delivery promotions. By offering customers the most suitable products or offers for their current situation, Burger King Taiwan was able to enhance customer loyalty even further.

Karin Jiang, marketing director at Burger King Taiwan, said, “Burger King Taiwan is committed to embracing new technologies and using creativity to drive sales. With AI data analysis and segmentation capabilities, we can develop personalised marketing strategies based on customer insights, delivering engaging and precise messages and offers to each customer, and seizing every communication touchpoint. Appier’s user-friendly solution, coupled with their proactive approach in proposing practical marketing strategies, has significantly enhanced our marketing endeavours.”

She added, “Looking ahead, Burger King Taiwan is excited to sustain our collaboration with Appier, planning more eye-catching and customer-centric marketing campaigns, fostering website interaction and conversions, and strengthening our customer loyalty relationships.”

Taipei, Taiwan – Waste management in Taiwan is known for its regular trash collection schedules, where people have to carry their trash and wait at a designated area until the garbage truck passes by their area to collect the trash. If you miss the truck, you have no choice but to take the trash back home and try again tomorrow.

However, in recent years, the country has struggled to deal with those who illegally throw their garbage on street curbs. This is despite repeated reminders to the local population on penalties for littering. With that in mind, how can the government impose these regulations?

In response, the BaoXing Council in New Taipei City has launched a campaign that merges artificial intelligence (AI) and the local belief in Taoism to deter these illegal trash dumpers–all thanks to a rather tongue-in-cheek approach to a surveillance system.

Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land. Tudigong is respected like a family elder in Taiwan, making him the perfect God, stern yet friendly, to remind people not to dump their garbage illegally. 

Kevin Yang, CEO and CCO at Leo Burnett Taiwan, explains, “Most people don’t dump with bad intentions, so creating a little holographic god was the silliest way we could think of to show BaoXing Council how creativity and technology can make our neighbourhoods better.” 

Within three months of the campaign implementation, it garnered so much attention that illegal waste dropped by 73%. They are now looking to roll out this technology to more neighbourhoods in New Taipei City in future. 

Taipei, Taiwan – Fast food chain McDonald’s and agency Leo Burnett Taiwan have teamed up to create donation wallpapers, which promotes a refreshing method to the customary practice amongst Taiwanese, where purchasing receipts are dropped in ‘donation boxes’. These receipts then benefit charities like that of McDonald’s Ronald McDonald House Charities (RMHC) as a major source of income. 

The campaign was launched as a digital alternative to the staple Uniform Invoice Lottery in Taiwan, which allows customers to get a ticket to enter the government’s Receipt Lottery, with prizes ranging from NT$200 to NT$10m. Said lottery uses physical receipts to enter, but with the rise of digital payments, they have all but disappeared, out of sight, and therefore out of mind.

To launch this campaign, McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation. With 35 designs to choose from, every donation wallpaper includes a barcode, and when scanned at any cashier, the receipt is automatically donated to RMHC.

Donation Wallpapers can be scanned at retailers across Taiwan, making every transaction in any store an opportunity to donate to RMHC.

Jin Yang, creative partner at Leo Burnett Taiwan, said, “Gen Z can’t live without their phone, and the screen they see most of all is their mobile phone wallpaper. With this in mind, we came up with an idea that makes receipt donation impossible to ignore – every time someone wakes up their phone, it’s a reminder to do good.” 

Taipei, Taiwan – Digital agency cacaFly has launched its Web3 Marketing development ecosystem, a comprehensive network of technology solutions that can be utilized as a full solution to empower brands and agencies in Taiwan. 

This was first unveiled through the ‘2022 DigiAsia: Web3 Rhapsody’ conference held in Taipei in November, which explored how world-class software companies and marketers are turning Web3 into practical applications.

In his presentation at DigiAsia, cacaFly’s Ecosystem Development Advisor Yan Lee explained that because of the sophistication of Taiwan’s technology solution, it is the best location in Asia for launching a Web3 project.

Moreover, the cacaFly ecosystem has partners specialising in all the key areas of Web3 marketing, such as the metaverse, cryptocurrency, NFT, immersive entertainment, gaming, and AR/VR spaces.

“Since late 2021, cacaFly has been bombarded with Web3-related inquiries from Taiwan clients. Brands know that this is the direction, but are unsure what exactly they should be doing, what’s out there, and how they can actualize it,” said Yves Huang, CEO at cacaFly.

He added, “We are confident that Taiwan has the best in terms of technology, and are now looking to help brand partners weave it all together to create something remarkable.”

Previously, cacaFly has also entered a partnership with Google Cloud for the launch of the Cloud AI+ Solution Center in Taiwan.

Singapore – Food and grocery delivery platform foodpanda has announced that its on-demand and express delivery service ‘pandago’ will now be made available to customers in the Philippines, Thailand, and Taiwan. 

The service was initially launched in Singapore last August 2022 and has now been extended to Thailand, Taipei, and Davao, with more cities to come in the next few months. It will also be rolled out in other markets next year.

In addition to the expansion, pandago will also provide customers with real-time tracking and a chat function to allow them to track their parcel’s live location and share it with the recipient.

According to foodpanda, pandago has started to gain traction in the Philippines and Thailand in the early launch stages, with the most frequent items delivered in the Philippines being clothes and accessories, while food and drinks, books, and documents are most delivered in Thailand. 

foodpanda also said that delivery fees will start at a reasonable base fee, with an additional per-kilometer distance-based fee in the respective countries.

“Following the successful launch in Singapore, we are excited to extend pandago to millions

more users across the region. Whether it’s to send a gift or something that was left behind, we hope that pandago will go a long way for customers who need instant delivery services,” said Bhavani Mishra, regional director of logistics for APAC at foodpanda.

He added, “Beyond providing convenience and fuss-free service for our customers, pandago represents an important step in foodpanda’s journey to building an all-rounded ecosystem that helps to address the everyday needs of our customers.”

foodpanda has also previously announced its partnership with Huawei to launch its app on the HUAWEI AppGallery for the latter’s smartphone users.

Tokyo, Japan – Integrated marketing and innovation company Hakuhodo has announced the launch of ‘Hakuhodo International Media Taiwan’ (HIMT), a specialised integrated media business organisation that will mobilise the media solution functions of the Taiwan Hakuhodo Group and the Growww Group.

The launch comes in line after Hakuhodo acquired a majority stake in the Growww Group in 2020, making it a consolidated subsidiary.

The newly launched HIMT, led by chairman Vince Cheng, will bring together the media functions of full-service media agencies with an established track record of excellent client relationships in the market including Hakuhodo Zeta of the Taiwan Hakuhodo Group and 2008 Media of the Growww Group, as well as the media functions of Hakuhodo DY Group digital marketing agencies DAC Taiwan, MESh+, and Unisurf. 

As the newest media organisation in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.

HIMT is also planning to leverage data and new marketing tools that fuse media and technology together in integrated media solution offerings, from systematic and scientific media planning to cross-media integrated solutions, such as TV and digital. 

Hakuhodo has been ramping up its expansion in APAC, with the most recent business move acquiring Malaysian digital creative agency Kingdom Digital.

In an exclusive interview with Shuntaro Ito, senior corporate officer at Hakuhodo and president and CEO at Hakuhodo International, for MARKETECH APAC’s The Inner State, he said that bringing in companies that are passionate about growing together as a group is strategically very important, and this is why they are pursuing the acquisitions of companies that shine across the different markets which share the agency’s partnership philosophy.

“During the acquisition process, we apply our sustainable management thinking and place importance on maintaining sustainable corporate management in a continuous manner. In going forward, based on this thinking, we would like to further expand our network,” Ito said.

Taiwan – BBDO Taiwan has appointed Shih-Yen Lee as its new chief creative officer, which took effect on October 3 this year.

Prior to BBDO, he also worked as creative director of Wunderman Thompson, DDB Shanghai executive creative director, and Unisurf Digital Marketing executive creative director in Taiwan.

Since joining in 2008, he has held top creative positions at leading ad firms in both China and Taiwan, covering multiple brands and categories. His works have received numerous awards, including the Effies, London International Advertising Awards, New York Advertising Awards, Clio Awards, The One Show, Spikes Asia and Cannes Lions. 

Speaking on his appointment, he said, “It’s an honour to join BBDO. I can see there is a commitment to creativity, as well as a passion for creating creative work that not only enhances the brand image but also increases sales and revenue for the client. As a final say, for now, I’d like to borrow the term “brainstorm” from BBDO co-founder Alex Faickney Osborn – I look forward to storming creative problems with the team and creating more amazing work that will truly blow clients away.”

Alan Hung, managing director at BBDO Taiwan, said, “I’m thrilled to have Shih-Yen join us as our new Chief Creative Officer. Aside from his 24 years of experience working abroad and also in Taiwan, he has an outstanding collection of awards under his belt ranging from LIA, the New York Advertising, Clio and two Cannes Lions. Shih Yen is an exceptional storyteller, and I’m looking forward to working with him on BBDO’s next chapters.”

Meanwhile, Wai Foong Leong, chairman and CCO of BBDO Greater China, commented, “It’s been ten years since I got to know Shih-Yen. I’ve watched Shih-Yen win clients and awards one after another in different battlefields, wondering when I’ll be able to collaborate with him. That dream has now finally come true! I’m confident that with Shih Yen, BBDO Taiwan will shine even brighter in the years to come. Exciting times ahead for sure.”

Hong Kong – Edelman has strengthened its leadership team in Hong Kong and Taiwan, having elevated leaders across its corporate, brand and technology offerings and expanded its creative team. The appointments come shortly after Delicia Tan’s arrival as CEO of Hong Kong and Greater Bay Area.

From her previous director role in the agency, Sofia Yip is appointed as head of brand across Hong Kong and Taiwan. Edelman said that with brands operating at the intersection of “culture, purpose, and society” to succeed, Sofia’s fluency in brand management, strong track record of leading integrated global and regional accounts and deep local cultural understanding will help its clients’ brands reset and reimagine amidst today’s rapid changes. 

Meanwhile, Oliver Davis has come onboard from Ogilvy as the firm’s new creative director across Hong Kong and Taiwan. Davis brings more than 9 years of experience in creative, having played a critical role in award-winning brand campaigns, activations, product launches and customer communications for brands including Pizza Hut, Huawei, and Coca-Cola. Davis will report to Executive Creative Director, John Koay, who joined the firm earlier this year. 

Alongside the new heads for creative and brand, Edelman has also elevated leaders to lead the team anew in the corporate and technology departments. 

Tasked with diversifying Edelman’s corporate communications offering, Angela Hui has been elevated to head of corporate for Hong Kong and Taiwan. Meanwhile, Simon Chan will serve as head of technology for the Greater Bay Area. Chan joined the team from Edelman London in November 2018. In his new role, he will partner with Edelman’s APAC Tech Sector Lead, John Kerr, overseeing the development of a regional Centre of Excellence based out of Hong Kong, providing regional clients with solutions in the areas of Web 3.0 and the Metaverse.

Delicia Tan, CEO of Edelman Hong Kong and the Greater Bay Area, commented, “Clients today demand borderless digital-first integrated communications that drives impact. Working together as onE Edelman team across Hong Kong, Taipei and the Great Bay Area will enable us to create compelling new touchpoints for their stakeholders, while building engaged communities through digital storytelling and immersive experiences. This will enable them to stand out, build engagement and ultimately, drive real action.”

Hong Kong – Mediabrands, the media and marketing solutions division of Interpublic Group, has unveiled three executive leadership promotions, which are in line with the agency’s growth plans for the Greater China network.

The appointees include Joanne Tong, the new managing director for Hong Kong, Penny Chow, the new managing director for Taiwan, and Man Leung, the new head of Reprise and Initiative for Hong Kong.

Promoted from her prior position as head of strategy at Mediabrands Hong Kong and Taiwan, Tong will be charged with the growth leadership of the Mediabrands Hong Kong agency network, drawing upon her 20 years of specialised marketing and advertising industry experience across renowned 4A’s agencies and corporate behemoths.

Meanwhile, adding to her previous remit leading Mediabrands Content Studio (MBCS) for Hong Kong and Taiwan, Chow will be extending her role to include managing director of the Mediabrands agency network in Taiwan. His 20-year career in media and advertising has encompassed celebrated collaborations with numerous brand giants including Disney and Coca-Cola.

And lastly, from his prior role as head of business development for Hong Kong and Taiwan, Leung has been promoted to a broader leadership role as head of Reprise and Initiative at Hong Kong, where he will utilise his over 19 years of industry experience specialising in building the digital infrastructure for data-driven marketing solutions, to drive the transformational, digital, and performance media growth across the Reprise and Initiative agencies in the Hong Kong market.

Melinda Po, CEO of Mediabrands for Greater China, shared that this newly embedded local market leadership is a testament to the growth and diversification of their agency network offering across the greater China region. 

“It has been extremely gratifying to find exactly the right leadership talent we needed to drive this growth from within our own agency network, not only providing the development opportunity for our own people to grow and assume broader leadership responsibilities but also utilising their deep expertise and understanding of our product offering, our culture, in addition to the local market growth opportunities,” added Po.

Taipei, Taiwan – Local digital marketing agency cacaFly and Google Cloud have partnered up to launch Cloud AI+ Solution Center in Taiwan. This will help enterprises accelerate their digital transformation by offering Google Cloud Platform services for AI applications, data analysis, and cloud technology. 

Since 2011, cacaFly has partnered with Google to offer digital advertising solutions for industries such as retail, e-commerce, finance, technology, games, and media. This partnership has been taken to another level in 2022 with the establishment of the new Cloud AI+ Solution Center, which will integrate data analytics, market-leading cloud technology, and Google Cloud Platform AI services and consulting.

The agency envisions this expansion into cloud services through the Google Cloud AI+ Solution Center will help give customers reduce costs, accelerate business decision-making, and anticipate market demands and unforeseen opportunities.

In addition, the partnership with Google Cloud will be the foundation of a marketing and enterprise ecosystem that incorporates marketing, data analytics, and cloud technology. In order to realise this vision, the company is actively recruiting related talents, including cloud architects, cloud engineers, cloud data consultants, and cloud project managers.

Nathan Chiu, CEO of cacaFly, said, “cacaFly has the utmost confidence to lead Taiwan’s talent and forge a complete marketing and enterprise ecosystem, which together with our partners, can go beyond Taiwan’s borders and be competitive on the global stage.”

Meanwhile, Tony Hsieh, country director for Google Cloud in Taiwan, commented, “Companies on their digital transformation journey need to strive for competitive advantages in digital marketing. The Google Cloud platform’s data analysis, AI, and machine learning solutions are necessary tools to help corporations realise their digital transformation, accelerate business decision-making and become more agile and adaptable.”

He added, “I am overjoyed cacaFly is partnering with Google Cloud in the establishment of the Cloud AI+ Solution Center. We are looking forward to providing cacaFly customers with complete solutions that will aid their 360-degree digital transformation.”