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Tag: Taiwan

WBD to launch MAX streaming service in SEA, Taiwan, HK on November 19
WBD to launch MAX streaming service in SEA, Taiwan, HK on November 19
Posted on October 15, 2024
by Teddy Cambosa
Max brings together entertainment titles from brands like HBO, Harry Potter, the DC Universe, Cartoon Network, Max Originals, and the best of Hollywood movies, as well as programming from Discovery, TLC, AFN, Food Network, ID and HGTV all in one place. 
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Vistar Media strengthens APAC presence with key partnerships in Taiwan
Posted on August 16, 2024
by Aliza Carmona
Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.
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Uber to acquire foodpanda delivery business in Taiwan for US$950m
Uber to acquire foodpanda delivery business in Taiwan for US$950m
Posted on May 16, 2024
by Teddy Cambosa
Until closing, Delivery Hero is dedicated to continue operating foodpanda Taiwan as before, offering the best possible service for its customers and vendors. In the period following closing, foodpanda’s local consumers, merchants, and delivery partners will be transitioned to Uber Eats.
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Jason Chen returns to OMD Taiwan as new general manager
Posted on April 10, 2024
by Aliza Carmona
OMD Taiwan, a subsidiary of the Omnicom Media Group, has named Jason Chen as its new general manager to support business growth.
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McDonald’s Taiwan brings out joy from the simple things in nostalgic 40th anniversary campaign
McDonald’s Taiwan brings out joy from the simple things in nostalgic 40th anniversary campaign 
Posted on December 1, 2023
by Teddy Cambosa
Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.
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Dentsu forms new Greater North cluster, appoints new leadership team to drive growth
Posted on November 9, 2023
by Aliza Carmona
Global marketing and advertising agency dentsu has announced the establishment of a new ‘Greater North’ cluster that brings Mainland China and three of the regions in Asia into one structure, with a new leadership team and Jennifer Tang to spearhead as the CEO.
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DBS completes acquisition of Citi’s consumer banking business in Taiwan
DBS completes acquisition of Citi’s consumer banking business in Taiwan
Posted on August 14, 2023
by Teddy Cambosa
With the acquisition of Citi Consumer Taiwan, DBS will become one of Taiwan’s largest foreign bank by assets. DBS Taiwan will have clear market leadership in loans, deposits, cards and investments amongst foreign players in the market. Additionally, close to 3,000 employees from Citi Consumer Taiwan...
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Burger King Taiwan taps Appier for personalised marketing campaigns to boost customer loyalty
Burger King Taiwan taps Appier for personalised marketing campaigns to boost customer loyalty
Posted on July 20, 2023
by Teddy Cambosa
By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.
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How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
Posted on May 11, 2023
by Teddy Cambosa
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
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McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
Posted on March 15, 2023
by Teddy Cambosa
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
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