Tag: Product Launch

Australia – To help launch Google’s newest suite of flagship devices in Australia – the Pixel 9 series – a new campaign from 72andSunny demonstrates how the magic of Pixel’s AI technology can help audiences take inspiration from the world around them.

Focusing on Google Pixel’s ‘Circle To Search’ feature, the TVC sees ex-West Coast Eagles player Nic Naitanui finding unexpected inspiration in a seemingly everyday moment. Directed by award-winning director Spencer Susser, the TVC will air throughout the 2024 AFL Men’s Finals and AFLW season. 

The launch of the campaign coincides with the launch of Baker Boy’s new single ‘KING’, which features in the TVC. This is the second time 72andSunny, Google and Baker Boy have collaborated in an advertising campaign.

The film will run across TV and BVOD, supported by a wider integrated marketing campaign for the new Google Pixel 9, 9 Pro, 9 Pro XL and 9 Pro Fold across a variety of media channels and platforms.

Ross Berthinussen, president at 72andSunny ANZ, said, “Google’s partnership with the AFL offered us an opportunity to bring to life the cutting edge innovation of Pixel AI in a context Australians care about. Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use – Nic Nat was the perfect choice to help launch the stylish new Google Pixel 9 and demonstrate the magic of Pixel AI.”

Meanwhile, Emma Dodd, head of devices and services marketing at Google AUNZ, commented, “As a proud partner of the AFL for the last 7 years, we couldn’t think of a better context in which to showcase all of the magic that’s possible when Australians have access to the best of Google’s AI in the palm of their hand. We were delighted to again partner with 72andSunny to create distinctly local work that we know will powerfully resonate with Australians.”

Singapore – Popular food brands Coca-Cola and OREO are teaming up to offer fans unique flavor experiences that celebrate the so-called ‘Real Magic’ of friendship. The tie-up will include the release of two limited edition products: the Coca‑Cola® OREO™ Zero Sugar and OREO® Coca‑Cola™ Sandwich Cookie.

Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.

The OREO® Coca‑Cola™ Sandwich Cookie features two signature chocolate basecakes paired with a Coca‑Cola taste, embossed with Coca‑Cola designs, with a smooth white-colored creme and studded with red edible glitter. Coca‑Cola® OREO™ Zero Sugar features a refreshing Coca‑Cola taste with flavorful, OREO cookie-inspired hints.

Moreover, the exclusive offerings are the latest surprise-and-delight drops from the global Coca‑Cola Creations platform, which lends the iconic Coca‑Cola brand to new creative expressions, unexpected flavors and immersive experiences anchored in the core Gen Z passions of music, gaming, sports, technology and pop culture.

Oana Vlad, global VP of brand strategy at The Coca‑Cola Company, said, “We took careful steps to ensure we delivered the OREO experience in a Coca‑Cola, and vice versa. Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”

Meanwhile, Eugenia Zalis, global head of marketing and brand for OREO at Mondelez International, commented, “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca‑Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

Like previous Coca‑Cola Creations drops, the collab complements the limited-time-only products with immersive digital and physical experiences designed for friends to enjoy together. 

Fans can activate “Bestie Mode” by scanning on-pack QR codes to merge their music tastes and create custom Spotify playlists commemorating their friendship. Bestie Mode will translate IRL, as well, through live experiences including Ferris wheel takeovers and the opportunity for friends to create matching temporary tattoos and more.

Coca‑Cola® OREO™ Zero Sugar will hit stores beginning in September in 35 markets worldwide, including the United States, Canada, China, Mexico and Brazil. A frozen variation of Coca‑Cola® OREO™ Zero Sugar will also be available at participating 7-Eleven locations in select markets.

Singapore – Global beverage company Coca-Cola has joined forces with ‘League of Legends’ game developer Riot Games to release ‘Ultimate Zero Sugar +XP’, a limited edition soda flavour catered to gamers – especially players of League of Legends. 

This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all-new flavour, bringing both industries together to produce a soda aimed to give players a beverage to suit their tastes. 

Accompanying the product’s release, in-game and digital experiences will bring the interactive experiences of the Coca-Cola Ultimate Zero Sugar collaboration to players across the globe. In-game, players can log in to League of Legends and unlock a set of limited edition ‘Ultimate’ emotes by completing a set of missions. 

Outside of in-game interactions, players and fans can scan a QR Code on the can to be transported to the Coca-Cola Creations Hub wherein they can access an Instagram filter allowing players to view themselves in the style of League of Legends emotes for social sharing.

Talking about the collaboration, David Mulhall, head of business development and partnerships at Riot Games said, “We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions. Coca-Cola shares many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations.” 

Rina Surya, frontline marketing director at Coca-Cola ASEAN & South Pacific commented, “Partnering with Riot Games enables us to enhance the Coca-Cola Creations experience by introducing a fresh flavour that represents our shared commitment to putting fans and players at the forefront of everything we do. 

The product showcases a striking packaging design, with shades of black and various shades of gold. The Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow, a reference to a type of magic found in the game. Moreover, the design also showcases a unique expression of the recognizable Coca-Cola font, inspired by the Nexus Crystals in League of Legends.

Singapore – Global digital experience platform (DXP) Contentsquare has announced new products to add up to its AI-powered platform designed to help businesses deliver better experiences across web and app channels. 

The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native. 

Its ‘CS Apps’ tool surfaces opportunities for businesses to optimise performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is essential to boosting engagement and reducing uninstalls.

Moreover, its ‘Benchmarks’ tool allows brands to compare their user experience to that of their direct competition by analysing conversion rates, load times, average cart, or views per session. Competitor data on the tool is up-to-date and anonymised, providing brands with insights on where they are over- or under-performing, so they know what to aim for to be best in class.

Included in its new release as well is ‘CS Retail Media’, with its new product and promotion performance analytics enabling retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With thai new layer of insights, brands can understand product and SKU performance, and optimise retail media investment to drive sales, together. 

Lastly, the new tool ‘Dara’ serves as Contentsquare’s new human-first design system— with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.

Lucie Buisson, chief product officer at Contentsquare, said, “Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering.”

Buisson added, “CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”

Singapore – Bumble, the women-first dating app, has launched a suite of new product features in Singapore designed to make dating ‘kinder and more fun’ for Singaporean singles in 2023.

The first new Bumble feature, Speed Dating, brings retro speed dating events to the online dating experience, allowing members to go in ‘blind’ and prioritise personality over physical attraction. This feature requires people to start conversations without seeing any pictures of the other person, with profile photos hidden for the first three minutes of messaging. 

The experience is available in Bumble’s Date Mode and people on Bumble can RSVP directly within the app each week. Speed Dating pairings are based on location, age and gender preferences.

“Bumble’s new Speed Dating experience in the app brings the fun back to dating in 2023! This feature creates intrigue and anticipation in a low-pressure environment, and allows the Bumble community to build connections based on personality and shared interests, which are much truer indicators of compatibility than looks,” said Lucille McCart, Bumble’s APAC communications director.

Bumble’s new features also include Compliments, which gives Bumble members the opportunity to be even more intentional about starting the conversation in a positive way. Compliments is a message before match feature that allows members to stand out by sending a note before connecting. 

To this, McCart commented, “At Bumble we believe in the power of positivity and kindness, and that when a compliment is the foundation of a conversation, you are setting the stage for the connection to begin in the best possible way. Sending a compliment on Bumble can be as simple as sending a kind message when you come across someone’s profile whom you share a common interest with, such as music taste or favourite movie.”

The final feature in the newly announced product bundle is Recommend to a Friend, which allows the Bumble community to play cupid and help find their friends new connections. If you come across a profile on Bumble that’s not right for you but might be for someone you know, you can now directly share a link to their Bumble profile.

“We all know that feeling when you come across a profile that ticks all the boxes of your bestie. Now you can help your friends find dates by sharing the profile of their perfect match with them,” said McCart.

Bumble has also recently released its ‘Breaking Barriers: Getting Real About Dating During CNY With Mum’ campaign which features a heart-to-heart conversation between mother and daughter, tackling their thoughts on dating.

Sydney, Australia – Business growth consultancy 24HR Business Plan has launched its new product offering, called the 24HR Marketing Plan, to further drive client growth opportunities primarily for small to medium size business enterprises or larger companies with small marketing teams.

The new 24HRMP builds on the successful principles of the 24HR Business Plan and will help organisations bridge the gap between business and marketing strategies. The program will let businesses have access to experts with high-level CMO credentials and a raft of international and local marketing experience. 

Over a total of 24 hours, the program combines several collaborative workshops and strategic development focused on marketing’s core 4Ps to deliver a winning marketing strategy and execution plan.

Jarther Taylor will lead 24HR Marketing Plan and will be joined by renowned global marketing leaders David Rebetzke and Bronwyn Powell for the Senior Advisory team. The three bring a combined experience of more than 60 years leading long-term marketing growth strategies across local and global brands to the program. 

According to Andrew Baxter, founder and senior advisor at 24HR Business Plan, the new offering will enable companies to access highly experienced CMOs to lead their marketing planning process. He also added that the offering will equip companies with the ability to find market opportunities for their businesses and create a marketing strategy and actionable plan for growth and sales success.

“24HRMP is a working model based on the successes of 24HR Business Plan and works in partnership with clients to deliver brand and marketing-led growth strategies and most importantly a clear route to implement the plan,” said Baxter.

Meanwhile, Taylor shared his excitement over the launch. “I am excited to bring the proposition to market and have the opportunity to create something terrific and grow with it. And the best part of this opportunity is we bring the incredible skills and capabilities of our Senior Advisory team and make them accessible to our clients,” he said.

Linda Apostolidis, managing director at NewyTechPeople, also commented, “We have grown incredibly quickly over 2 years and our brand has grown organically. Everything was in our head and we executed on the fly. Having external advice to help build an overarching marketing strategy and roadmap, that we can execute on, works well for the size of our business.” 

Baxter concluded, “Collectively, the team’s deep local and global knowledge and hands-on marketing experience, has created a dream team to take this product to market. I can’t wait to watch the team bring 24HR Marketing Plan to life, and influence the way clients create marketing plans to drive business growth.”

24HR Business Plan is a consulting firm based in Sydney, Australia, which is focused on organisational development and insight-led management.

Mumbai, India – Media network Omnicom Media Group (OMG) in India has announced the launch of its market-leading repository OMNI Auto ROI Vault, targeted at making media spending’s impact on revenue a focus.

The launch also aims to empower OMG’s clients to reach their desired revenue objective by allocating budget across various channels, benchmarking categories to measure performance, and predicting models for future sales and revenue.

The Auto ROI Vault allows OMG’s automobile clients to precisely curate investment planning and channel plans for both short-term and long-term payoffs. Moreover, teams can also calibrate and optimise their investment plans across OMG’s agencies OMD and PHD.

“OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation and being able to uncover business-led insights with a tangible impact on revenue growth,” said Kartik Sharma, group CEO of OMG India.

He also added that the repository is primed to help brands see the effectiveness of media planning as a long-term investment instead of approaching it as another cost incurred.

“With it in our arsenal, we are uniquely positioned to focus on revenue-driven outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building,” Sharma concluded.

OMNI is Omnicom Group’s people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM, and other Omnicom practice areas.

OMG India has also previously launched the second edition of its Digital Bootcamp in collaboration with executive upskilling platform ELEVES, aimed at stimulating growth in the ever-changing industry.

Kuala Lumpur, Malaysia – airasia Super App’s SUPER+,  its flight subscription offering, is now made available for purchase worldwide, enabling its subscribers to fly further and enjoy more perks across the whole airasia ecosystem.

SUPER+ will be offering two options for subscribers with different destination preferences: the SUPER+ Lite which covers all ASEAN countries, and the SUPER+ Premium which covers all countries operated by airasia including destinations in Japan, South Korea, Australia, New Zealand, India, Maldives, Hong Kong, Taiwan, and Saudi Arabia. 

Both subscription plans include unlimited 10% off for airasia rides and an unlimited 5% discount on all hotels on the airasia Super App.

“For the first time, we are opening up the new SUPER+ for everyone across the globe to buy, even those in the US, Europe and all other regions. For travellers from the West, this SUPER+ product is the best flight and lifestyle subscription for them to fully maximise and obtain the best value to rediscover the beauty of Asia,” said Amanda Woo, CEO of airasia Super App.

She also shared that the initial launch last March gained more than 100,000 subscribers across Malaysia, Thailand, Indonesia, and the Philippines with over half a million flights already redeemed.

“We are excited to be the only super app platform in the market to bring a product such as SUPER+ to the world and for more to enjoy the airasia way of life with this subscription,” she added.

Meanwhile, Tony Fernandes, CEO of Capital A, also commented, “The SUPER+ subscription captures the beauty of our airasia Super App platform ecosystem, which brings together all of our airlines and travel products and services like hotels, along with our e-commerce offerings such as airasia ride, which is also included as a SUPER+ benefit.”

The airasia Super App has also previously launched the in-app e-wallet feature ‘airasia pocket’, which enables users to reload and make payments for all products and services the app offers.

Sydney, Australia – In collaboration with creative agency It’s Friday, popular pizza brand Domino’s in Australia released a nationwide campaign, featuring its Group CEO and Managing Director Don Meij making an apology for bombarding people with deals.

Of course, presented only as a humorous hit, the campaign tackles the dilemma of Domino’s ‘hard-to-keep-track-of’ deals across Australia and New Zealand. With the creative narrative in place, Domino’s Australia announces the launch of a new money-saving technology innovation which is set to be released on December 12 this year. 

The tech is expected to help resolve the experience for customers and make it easier to save, store, and redeem all of Domino’s deals in the future.

Adam Ballesty, CMO of Domino’s ANZ, said they are ‘obsessed’ with listening to their customers, which pushes them to transform the deal redemption experience. 

Vince Lagana, chief creative officer of It’s Friday, also said, “The teaser’s a fun way to remind people that Domino’s are unbeatable when it comes to offering great value by recognising that it’s near impossible to keep track of all their deals. But they’re going to keep coming, so we’re making sure people know they’ll soon be able to get those deals, without the ordeal.”

Meanwhile, Pete Bosilkovski, CEO of It’s Friday, added, “It’s refreshing to work with a company that isn’t afraid to be authentic and lead by example. Having the ‘big cheese’ apologise nationally about the sheer number of deals is massive. Says a lot about this company.”

Domino’s Australia has also previously released a 3-minute film titled ‘Hot & Fresh’, which launched across TV, YouTube, digital, and social platforms in the ANZ region.

Bangkok, Thailand – E-commerce enabler aCommerce announced the release of its new connector that will help data streams from Shopify to the former’s proprietary omnichannel order management platform EcommerceIQ.

The connector is aimed at helping e-commerce managers keep track of their multiple sales channels switching between marketplaces, social commerce, and direct-to-consumer dashboards to monitor their online business. 

It is also expected to enable a smooth flow of products, inventory, sales orders, returns, delivery updates, and all related data between EcommerceIQ and Shopify.

The connector is secured by EcommerceIQ’s proprietary tokenized module and will automatically consume and synchronise order information, inventory, and pricing control through a unified panel.

Upon its release, aCommerce’s existing partners will have the opportunity to be among the first to opt in and sample its capabilities with full EIQ integration. The connector will then be brought to the broader market in the next few months following the pilot.

“We are thrilled about the upcoming release of what this new connector can bring to our clients and the wider market,” said Roberto Kauffmann, aCommerce’s group chief product officer.

He added, “For our brand clients, this Shopify and EcommerceIQ turnkey integration-as-a-service allows us to simply add and operate Shopify stores as an additional channel. Likewise, brands wishing to launch a store or existing Shopify merchants, can now easily scale up their business by tapping into our fulfillment and other EcommerceIQ services almost instantly. It also provides clients with centralized multichannel monitoring and insights that are vital for professional ecommerce.”

Paul Srivorakul, aCommerce group chief executive officer, also commented, “Direct-to-consumer is a crucial piece of the puzzle. With the new public integration, our clients will have a 360 view of their operations, where they can manage and optimize their ecommerce business. This is an opportunity for brands and merchants to leverage their existing marketplace presence and create an efficient multi-channel strategy.”

aCommerce was previously tapped by Shopify Plus to be its first partner in Indonesia, Thailand, and the Philippines.