Australia – Domino’s in Australia has launched a new campaign with creative agency It’s Friday which aims to remind people that there are only a few things in life that come with certainty including getting a Domino’s pizza delivery Hot & Fresh, “every time.”
The 3-minute film features two people who are seemingly workmates who kicked in with a punchline to a dancing monkey being sold to the market as a non-fungible token (NFT). The guy initially asks the girl if the NFT of the dancing monkey will be sold to the value of millions next year which the girl humorously replied that the result is uncertain, unlike Domino’s pizza’s hot & fresh delivery.
Domino’s wants to show that ordering take-out delivery with reservations toward its timeliness and quality is a common worry, hence the brand reiterating its value proportion of quality food consistently delivered each time.
The fun new campaign launches in Australia and New Zealand across TV, YouTube, Digital and Social.
