Tag: Partnership
Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant community. The collaboration will allow users in Thailand to access Mahar’s catalogue of films, television series...
Singapore – Marina Bay precinct partners United Overseas Bank, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, have unveiled a two-month precinct-wide activation culminating in a three-night fireworks sky show over Singapore’s skyline from 13 to 15 March 2026. Titled...
Bangkok, Thailand – Krungthai Card (KTC) has partnered with Bangkok Dusit Medical Services (BDMS) to launch a wellness campaign titled “The Journey Within”, aimed at promoting healthcare services in Thailand. The collaboration links KTC’s financial services with BDMS’ healthcare network, including BDMS...
Singapore – Starcount, the UK-based data science and technology company that analyses consumer behaviour, has partnered with SQREEM, the Singapore-based behavioural pattern data aggregator, to bridge the gap between digital intent and real-world consumer purchases, providing brands and media agencies...
Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide. Under the agreement, ThaiNamthip Coca-Cola has been appointed as Big C’s authorised beverage partner, granting the company exclusive distribution...
Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines. Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through...
Bangkok, Thailand – True Corporation’s enterprise arm TrueBusiness has entered a strategic partnership with Japanese telecommunication company SoftBank to jointly explore the development of digital infrastructure in Thailand. According to the companies, the collaboration serves the overall objective...
Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed. The market-first collaboration gives brands clearer visibility...
Singapore – Taboola has announced an exclusive, multi-year strategic partnership with SPH Media to drive AI-powered content discovery, audience engagement, and digital growth across Singapore. Under the agreement, SPH Media has selected Taboola as its exclusive provider of content recommendation widgets...
Singapore – Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory, providing brands with access to the first visual impression on Google TV devices in major global markets, including the Asia-Pacific region. Google TV’s Masthead placements allow advertisers to reach...
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