Tag: Partnership
Singapore – Nestlé has kicked off the first full season of KitKat as the Official Chocolate Partner of Formula 1, marking a major global activation for the brand during the 2026 racing calendar. KitKat will feature across 12 Formula 1 races in Nestlé’s key markets, beginning with the Formula 1 Qatar...
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
Sepang, Malaysia – AirAsia has launched a partnership with indoor fitness competition HYROX APAC, aligning fitness, lifestyle and travel to connect communities across ASEAN and the wider Asia Pacific region. Under the partnership, AirAsia and HYROX will introduce a series of community-driven initiatives...
Milton Keynes, United Kingdom – Oracle Red Bull Racing, six-time F1 champions, have teamed up with men’s shampoo brand CLEAR as their first official haircare partner for the 2026 season and beyond. The partnership will bring CLEAR’s scalp care expertise into the high-pressure world of Formula One, creating...
Japan – Sony Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding (MoU) to create a joint venture in which TCL will take over Sony’s home entertainment business. Under the joint venture, TCL will hold a 51% stake, while Sony retains 49%. The company will operate...
Singapore – Agoda and Mastercard have launched a modular travel redemption infrastructure designed to help banks modernise loyalty programmes and enhance cardholder value through experience-led rewards. The collaboration integrates Agoda’s global travel inventory into Mastercard’s Global Redemption Suite,...
Singapore – Visa has renewed its title sponsorship of the MAMA AWARDS through 2029, extending its partnership with South Korea’s CJ ENM and reinforcing its commitment to cultural commerce, cross-border engagement, and mega events across Asia Pacific. The renewal follows the successful return of the world’s...
Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment. Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena,...
Japan – Netflix has announced a strategic partnership with acclaimed animation studio MAPPA Co., Ltd. (MAPPA) to co-develop a slate of original anime titles that will premiere exclusively on Netflix worldwide. The collaboration will see the two companies working together on projects with a global focus,...
