KTC, BDMS combine efforts to make health and wellness accessible for both Thai and international consumers

Bangkok, Thailand – Krungthai Card (KTC) has partnered with Bangkok Dusit Medical Services (BDMS) to launch a wellness campaign titled “The Journey Within”, aimed at promoting healthcare services in Thailand.

The collaboration links KTC’s financial services with BDMS’ healthcare network, including BDMS Wellness Clinic. Both organisations said the partnership underscores a shared commitment to integrating healthcare more seamlessly into consumers’ daily lives and improving accessibility to preventive services.

The initiative centres on personalised and preventive care, encouraging consumers to adopt long-term health management approaches tailored to their lifestyles. It comes as Thailand continues to strengthen its reputation as a destination for recovery and wellness, amidst broader efforts to position the country as a regional hub for holistic wellbeing.

“Wellness today is not about fragmented healthcare services, but about sustained physical health, mental wellbeing and a meaningful quality of life,” said Tanupol Virunhagarun, chief executive officer of BDMS Wellness Clinic. “Partnerships with organizations that bring distinct strengths are essential to positioning Thailand as ‘The Land of Life’ under the concept of The Journey Within.”

From a financial services standpoint, KTC said the partnership combines medical expertise with payment solutions, which may help widen access to wellness offerings for both domestic and international customers.

“The Journey Within brings together preventive medical expertise and financial solutions, enabling greater access to healthcare services for both domestic and international customers,” said Pranaya Nithananon, head of credit card marketing division at KTC.