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Tag: Partnership

Singtel x National Gallery
Singtel renews longstanding partnership with National Gallery Singapore 
Posted on January 21, 2026
by Sharona Nicole Semilla
Singapore – Singtel Group and National Gallery Singapore have renewed their partnership for another 10 years, reaffirming a shared commitment to enriching Singapore’s arts and cultural landscape.  A founding partner since the gallery opened in 2015, Singtel has played a key role in establishing...
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FC barcelona Scircle partnership 2026
FC Barcelona takes stake in AI fragrance start-up Scircle via Barça Innovation Hub
Posted on January 21, 2026
by Aliza Carmona
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
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hyatt audi F1 partnership
World of Hyatt named official hospitality partner of Audi Revolut F1 Team
Posted on January 19, 2026
by Aliza Carmona
Hinwil, Switzerland – World of Hyatt, Hyatt Hotels’ loyalty programme, has been appointed the official hospitality partner of the new Audi Revolut F1 Team, bringing luxury travel closer to the world of Formula 1. As the team’s official hospitality partner, World of Hyatt will provide members with behind-the-scenes...
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AFP x GETTY
AFP, Getty Images renew longstanding global content partnership
Posted on January 19, 2026
by Sharona Nicole Semilla
Paris, France – Agence France-Presse (AFP) and Getty Images have renewed their long-term global content partnership, extending a collaboration that has shaped international visual journalism for more than two decades.  The multi-year agreement ensures newsrooms worldwide continue to receive premium,...
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AIR INDIA x SINGAPORE AIRLINES
Air India, Singapore Airlines sign framework to deepen commercial cooperation
Posted on January 19, 2026
by Sharona Nicole Semilla
Singapore – Air India and Singapore Airlines have signed a commercial cooperation framework agreement, setting the stage for a deeper partnership through future joint business agreements, subject to regulatory approvals. Signed in Mumbai on 16 January 2026 by Air India chief executive officer and managing...
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NETFLIX x NATIVEX
Nativex teams up with Netflix to expand premium streaming reach for advertisers
Posted on January 15, 2026
by Sharona Nicole Semilla
Singapore —  Nativex has announced a strategic partnership with Netflix that will give advertisers access to the streaming giant’s rapidly growing ad-supported service, enabling brands to reach highly engaged audiences through premium, high-attention inventory. Under the partnership, Nativex will...
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Grab, GAC partnership
Grab, GAC drive partnership to deploy 20,000 EVs across Southeast Asia
Posted on January 13, 2026
by Lyene Marie Darang
Southeast Asia – Grab and Chinese automotive manufacturer GAC have entered into a strategic partnership to introduce an initial 20,000 electric vehicles (EVs) into ride-hailing fleets across Southeast Asia. The collaboration will see GAC’s Aion Y, Aion ES, and Aion V models rolled out across Singapore,...
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Reckitt India
Wavemaker to lead Reckitt India media and e‑commerce strategy under renewed mandate
Posted on January 12, 2026
by Lyene Marie Darang
New Delhi, India — WPP Media has retained its integrated media mandate for Reckitt India and has expanded its remit to include e-commerce media. The partnership, which began in 2023, continues to cover media strategy, planning, and buying for Reckitt’s Indian operations. Under the renewed arrangement,...
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FIFA partners TikTok to expand digital content, creator access at World Cup 2026
FIFA partners TikTok to expand digital content, creator access at World Cup 2026
Posted on January 9, 2026
by Teddy Cambosa
The partnership builds on the collaboration between the two organisations during the FIFA Women’s World Cup 2023™, which generated tens of billions of views on the platform.
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Singapore Airlines x OpenAI
Singapore Airlines taps OpenAI to personalise journeys and streamline operations through AI
Posted on January 9, 2026
by Sharona Nicole Semilla
Singapore — Singapore Airlines has partnered with OpenAI to bring advanced artificial intelligence into everyday travel.  The collaboration has enhanced the airline’s virtual assistant on its website and mobile app, offering personalised, conversational support to help customers discover destinations,...
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