Tag: Partnership
Singapore — V47 Entertainment, through its specialist brand and culture agency VIRTUE Asia, has partnered with COL Group to help brands tap into the growing popularity of microdrama and vertical entertainment across Southeast Asia. Established in late 2025, V47 Entertainment was created to help brands...
![[Partnership] Atome x Dunkin](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Atome-x-Dunkin.jpg)
Manila, Philippines – Atome Philippines has partnered with Dunkin’ Philippines to launch “Bite into the Week,” a rewards campaign aimed at making everyday purchases more rewarding for Atome Cardholders across Metro Manila. The partnership, unveiled during a signing ceremony at the Dunkin’...
Australia — Bulla Dairy Foods (Bulla) has appointed independent creative agency Kerfuffle to lead creative and brand responsibilities across its portfolio, marking a new chapter in the company’s growth and brand evolution strategy. The partnership will see Kerfuffle work closely with Bulla to strengthen...
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real...
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
Hong Kong – AS Watson Group and L’Oréal Paris have announced the rollout of their first exclusive co-created beauty product, marking a new step in retailer–brand collaboration. Developed, produced and launched exclusively for AS Watson Group, the L’Oréal Paris Infallible Setting Mist Cherry Edition is...
![[Partnership] M&S Franchise Deal](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-MS-Franchise-Deal.jpg)
Manila, Philippines – British retailer Marks & Spencer is officially returning to the Philippines through a new franchise partnership with Indonesian retail giant PT Mitra Adiperkasa Tbk (MAP), marking a fresh chapter for the brand’s Southeast Asia growth strategy. The new agreement will see MAP...
Philippines – Philippine Airlines (PAL) has taken a major step towards joining the oneworld Alliance after signing a Memorandum of Understanding (MOU) to become the group’s 16th member airline. The signing was announced through a press briefing held at the International Air Transport Association’s...
Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia for the first time through Indonesia and Thailand. The programme aims to support emerging artists in the two markets...
Thailand – CP AXTRA, the operator of wholesaler-retailer Makro and Lotus’s, has signed a Memorandum of Cooperation (MoC) with Ayala Corporation to strengthen mall development and asset management across Makro stores in Thailand. The collaboration brings together CP AXTRA and Ayala’s respective retail...
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)