Tag: Partnership
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
Sepang, Malaysia – AirAsia has launched a partnership with indoor fitness competition HYROX APAC, aligning fitness, lifestyle and travel to connect communities across ASEAN and the wider Asia Pacific region. Under the partnership, AirAsia and HYROX will introduce a series of community-driven initiatives...
Milton Keynes, United Kingdom – Oracle Red Bull Racing, six-time F1 champions, have teamed up with men’s shampoo brand CLEAR as their first official haircare partner for the 2026 season and beyond. The partnership will bring CLEAR’s scalp care expertise into the high-pressure world of Formula One, creating...
Japan – Sony Corporation and TCL Electronics Holdings Limited have signed a memorandum of understanding (MoU) to create a joint venture in which TCL will take over Sony’s home entertainment business. Under the joint venture, TCL will hold a 51% stake, while Sony retains 49%. The company will operate...
Singapore – Agoda and Mastercard have launched a modular travel redemption infrastructure designed to help banks modernise loyalty programmes and enhance cardholder value through experience-led rewards. The collaboration integrates Agoda’s global travel inventory into Mastercard’s Global Redemption Suite,...
Singapore – Visa has renewed its title sponsorship of the MAMA AWARDS through 2029, extending its partnership with South Korea’s CJ ENM and reinforcing its commitment to cultural commerce, cross-border engagement, and mega events across Asia Pacific. The renewal follows the successful return of the world’s...
Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment. Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena,...
Japan – Netflix has announced a strategic partnership with acclaimed animation studio MAPPA Co., Ltd. (MAPPA) to co-develop a slate of original anime titles that will premiere exclusively on Netflix worldwide. The collaboration will see the two companies working together on projects with a global focus,...
Singapore – Singtel Group and National Gallery Singapore have renewed their partnership for another 10 years, reaffirming a shared commitment to enriching Singapore’s arts and cultural landscape. A founding partner since the gallery opened in 2015, Singtel has played a key role in establishing...
Hong Kong – FC Barcelona has taken an equity stake in Barcelona-based start-up Scircle through Barça Innovation Hub (BIHUB) as the club explores new brand innovations using AI-powered fragrance creation. The move marks FC Barcelona’s latest effort to apply emerging technologies to its brand and fan engagement...
