Tag: Merkle
For Kirsty, her leadership philosophy as both leading Dentsu Creative and Merkle in ANZ is building a foundation of authenticity, empowerment, and continuous learning. Among those key traits include leading by example, learning from failure, and setting boundaries.
The expansion of Merkle through its Thailand launch contributes to enabling enhanced and transformative digital marketing in SEA.
The report also notes that a notable 20% of these leaders have experienced even greater improvements. Likewise, APAC CX adopters have enjoyed significant benefits, with 56% seeing a rise of up to 15% in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.
Petralia first joined Isobar Commerce Hong Kong in 2018.
Merkle, dentsu's technology-enabled, data-driven customer experience management company, has appointed John Riccio as its new president of Merkle Asia Pacific.
This acquisition is part of dentsu’s continued realignment of its customer experience management (CXM) capabilities under Merkle.
Merkle | DWA, Merkle’s specialist B2B media agency, and gyro, Merkle’s specialist B2B creative agency, has formalised their integration.
Following the launch in Indonesia, dentsu international's CXM firm Merkle launches in another APAC market, Taiwan.
Menon takes the lead of CCO for both Merkle and dentsu CXM in Asia-Pacific, given his experience with Wunderman Thompson.
The launch of Merkle means that dentsu Indonesia will start offering CXM services to their growing list of clients in the country.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)