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Tag: digital media

Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Posted on August 18, 2021
by MARKETECH APAC
The COE was established in 2020 to focus on expanding the company’s engineering and operations talent.
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Why B2B digital marketing needs a unique approach
Why B2B digital marketing needs a unique approach
Posted on August 6, 2021
by MARKETECH APAC
It's easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.
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MCSP_PartnershipAnnouncement_beINsports_WhiteBG_PartnershipAnnouncement
beIN Asia Pacific extends digital media remit with M&C Saatchi Performance
Posted on June 8, 2021
by Kathleen Murata
Singapore-based media firm beIN Asia Pacific has decided to extend its digital mandate with digital agency M&C Saatchi Performance.
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InMobi-The-Trade-Desk-APAC-Partnership-Marketing
InMobi’s latest partnership with The Trade Desk to expand brand lift solutions across APAC
Posted on May 31, 2021
by Teddy Cambosa
The partnership entails InMobi's services be readily available at the sell-side platform by The Trade Desk catered to APAC marketers in their digital marketing endeavor.
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ASCI influencer marketing ads guidelines
India’s Ad Standards Council releases draft guidelines on influencer ads
Posted on February 24, 2021
by MARKETECH APAC
With the rise of influencer marketing, India's ad watchdog found that these micro marketers have the tendency to insufficiently identify promo content.
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How a biased media planning practice made this CEO set own agency straight
How a biased media planning practice made this CEO set own agency straight
Posted on February 18, 2021
by MARKETECH APAC
Now at the helm of his own agency, a once media planning exec bares his encounter on a biased practice that still looms today.
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Hurtigruten-Immersive-Digital-Magazine
Cruise operator Hurtigruten taps Aussie creative agency to debut ‘immersive’ digital magazine
Posted on February 2, 2021
by Teddy Cambosa
The new digital magazine is the first foray of cruise operator Hurtigruten in publishing.
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Watching TV Stock Photo
India’s entertainment super-app ZEE5 ramps up hyperlocal video-on-demand offerings with new tie-up
Posted on December 1, 2020
by Teddy Cambosa
Entertainment super-app is leveraging its video on demand (VOD) services by announcing a new partnership with digital media XroadMedia
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SingaporeSkyline
IT firm REVEZ Corp. acquires PGK Digital for SG mediatech growth
Posted on October 30, 2020
by Teddy Cambosa
Singapore-based tech firm REVEZ acquires DOOH media operator PGK Digital to speed mediatech applications in Singapore.
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