Tag: Dentsu International

Shanghai, China – Carat, the media agency under dentsu, has won once again the account of dairy company Mengniu Group as its strategic media planning agency in China. Carat has long worked with Mengniu Group since 2017 where the group used its data-driven solutions and consumer-centric strategy and planning for Mengniu’s brand growth.

Mengniu is dedicated to supplying healthy, nutritious and delicious dairy products to consumers in China and overseas. The company is one of the leading in the market of premium milk, yoghurt, fresh milk and cheese, and aims to expand its global reach.

Ami Qian, chief executive officer at Carat China, said, “We are thrilled to be continuing this cornerstone partnership. This renewal comes as our relationship with Mengniu enters its 5th year and is a testament to Carat’s growth-driving, results-based approach. We are proud of our track record helping this ever-expanding portfolio of brands reach new audiences in China and around the world.”

She added, “Mengniu is a leading and innovative brand in China, and our strategic approach emphasizes placing greater insights and capabilities at the heart of communications planning. Carat’s market-leading data-driven approach delivers the deep knowledge and insight required to strategize for this complex portfolio of products across multiple consumer segments within this highly competitive category. We are looking forward to another glorious year with Mengniu.”

Mumbai, India – Global media and digital marketing communications company dentsu in India has appointed Ramsai Suriyanarayanan as its new managing partner for trading and media. 

Suriyanarayanan will lead media investments for its client Reckitt and will play an integral role in developing dentsu Media’s investment model and portfolio. He has over 25 years of experience, with almost 14 years spent on senior positions across procurement and sales and marketing functions in the media industry.

Speaking on his appointment, Suriyanarayanan said, “I am excited to join one of the world’s fastest-growing client-centric networks, dentsu. It is a privilege to join this team that combines the needs of the clients with consumer intelligence insights, unlocking unique possibilities for sustainable value and lasting change. I look forward to the association and [contributing] to the greater objectives of dentsu and our clients.”

Meanwhile, Divya Karani, CEO of media for South Asia at dentsu India said, “We are elated to welcome Suriyanarayanan to the team. He will collaborate with our agencies and media partners to create ROI and deliver value to our clients across media in today’s dynamic media industry.”

Hong Kong – Global programmatic digital out of home (DOOH) adtech company Hivestack has been selected as programmatic digital out of home (DOOH) partner by a couple of global advertising and media companies including GroupM, Xaxis, Publicis, Havas and dentsu International Hong Kong.

Through these partnerships, Hong Kong-based advertisers will now be able to capitalize on the benefits of programmatic buying, activating against premium programmatic DOOH inventory through the Hivestack DSP via open exchange and Private Marketplace deals.

To date, programmatic DOOH is one of the fastest growing channels in Hong Kong and provides crucial opportunities for media buyers to plan and deliver contextualized, targeted and measurable campaigns at scale across premium DOOH inventory in the region.

Troy Yang, managing director for North Asia at Hivestack, said, “These partnerships are a testament to continued growth of programmatic DOOH opportunities across North Asia, we are delighted to have the opportunity to work with such influential leaders in media and advertising to pioneer programmatic DOOH in Hong Kong.”

Kenny Ip, head of investment for Hong Kong at GroupM, said, “It’s great to have partnered with Hivestack who continue to drive programmatic digital out of home (DOOH) in Hong Kong.”

Andy Chung, managing director at Xaxis and INCA, said, “We are pleased to recognize that Hivestack is the pioneer and specialist in this area, capable of advanced solutions & features. We look forward to working with Hivestack and bringing these benefits to our GroupM clients.”

Meanwhile, Andrew Cawte, managing director at Havas Media Hong Kong, commented, “Thanks to our partnership with Hivestack, we at last have the opportunity in Hong Kong to buy premium programmatic DOOH inventory, at scale. This is game changing for advertisers here.”

Hivestack has seen significant growth in 2021 following several global expansions including China, Hong Kong and Taiwan earlier this year, most recently onboarding new premium supply side partnerships in Hong Kong.

Tammii Pang, head of PMX at Publicis Media Hong Kong, said, “This is an incredibly exciting time for the DOOH market in Hong Kong. We look forward to collaborating with our new partners at Hivestack to leverage their market leading programmatic technology and offer our clients a way to precisely engage audiences outside of the home.”

Meanwhile, Anna Chan, CEO of Media LoB, dentsu International Hong Kong, commented, “As an integrated solutions provider, we are glad to partner with Hivestack to offer a more seamless and innovative consumer journey for our clients, as DOOH is becoming an increasingly vital media touch point.”

London, United Kingdom – Global advertising and public relations company dentsu International has appointed Alex Hesz as its new global chief strategy officer, where he will help shape and define the strategy, priorities, and long-term direction of dentsu International, aligned to dentsu Group’s strategy. He officially joins the company in 2022.

Hesz will spearhead dentsu International’s go-to-market strategy partnering across the business to define integrated, human-centric, world-class products, services and solutions to drive growth for clients. This, in turn, will provide strategic leadership across the business, further strengthening dentsu International’s ambition to be an integrated agency network delivering data-driven, tech-enabled and ideas-led solutions for their clients.

Hesz joins dentsu from DDB Worldwide where he has been global CSO since June 2020 and group CSO of adam&eveDDB.

He will be working closely with Wendy Clark, global CEO at dentsu International, alongside with the dentsu International executive team.

Speaking about his appointment, Hesz remarked that the company is uniquely placed to provide an enviable modern marketing offering that delivers the work that will truly align with clients’ objectives.

“In dentsu International (DI), and with Wendy and her leadership team, that’s what I’ve found. A truly integrated business across Media, CXM and Creative, led by a group of absurdly talented practitioners who are dedicated to the work, the culture and the society they are building together. The commitments to sustainability and diversity as drivers of that success are critical parts of that shared culture, and are values sincerely held and shared by everyone I’ve been lucky enough to meet,” Hesz stated.

He added, “I can’t wait to get going at DI, to help shape the offering that today’s largest and most progressive clients are asking for, and that DI is unique in its preparedness to deliver. These are exciting times.”

Meanwhile, Clark commented that Hesz’ appointment is critical to integrate their total offering across media, CXM and creative, delivering growth and creativity for clients at the speed and efficiency demanded by the marketplace.

“[Hesz] is a massively talented, driven and proven leader who is wired to understand clients’ needs and aspirations. I couldn’t feel more confident that [Hesz] joining at this critical juncture in our transformation will bolster our realisation of being the most integrated network in the world,” she stated.

Melbourne, Australia – iProspect, the media agency under the dentsu network, has announced the appointment of former chief media officer at Cummins&Partners Paul Murphy to be its newest managing director in Melbourne. The appointment takes effect on 10 January 2022.

He brings into the agency 25 years of experience working agency- and client-side in Melbourne, Brisbane, and Adelaide, and assuming national roles across traditional, digital, planning, and buying.

Prior to Cummins&Partners, Murphy also had notable roles working for companies like Carlton & United Breweries, Blue Hive, Mindshare Melbourne, and OMD Melbourne. He began his career at full-service agency KWP in Adelaide in 1996.

The announcement of the new managing director was made by Oliver Rapson, CEO at iProspect Australia, who said that this is a major hire for iProspect and one that will have the greatest benefit for their clients and offering in Melbourne.

“Paul is a proven leader, we are delighted to have someone of his caliber join the team and I am excited for 2022 and see a year of huge potential and growth,” Rapson said.

Speaking about his appointment, Murphy said, “From my first conversation with Ollie, I was struck by the energy and enthusiasm the team at iProspect have for the business, their clients, and each other.”

He added, “As the industry shifts at pace, clients need a partner that can continually evolve their communications to reach and engage their consumers at the right place and time, for the best price. I am thrilled to be joining a team of professionals both in iProspect and the wider dentsu Group that are hungry for the challenges ahead.”

Meanwhile, Sue Squillace, CEO of dentsu Media ANZ, commented, “This is a very exciting time for the iProspect brand as we continue to build out the new digital-first end to end brand proposition. We are thrilled to welcome Paul to the dentsu family accelerating and leading the new iProspect offering for our clients and our people in Melbourne.”

Toronto, Canada – Global insurance company Manulife has appointed global media and digital marketing communications network dentsu to be the company’s global brand and creative partner to amplify and evolve its brand across global markets.

This follows after Manulife had announced the next phase of their corporate strategy, with an emphasis on their Asia and global wealth and asset Management businesses, as well as putting digital transformation in their business journey to become a digital, customer-centric global company in the industry.

In addition, the partnership marks the first time that Manulife has selected a single global agency. The partnership will leverage the strength of dentsu’s innovative and creative capabilities. 

For Karen Leggett, global chief marketing officer at Manulife, by selecting dentsu as their global brand and creative partner means helping them build on their success in all the segments and markets where they operate. She also added that dentsu is an organization that not only shares their global footprint, but also their passion for customer obsession and values.

“We’ve made significant strides in our transformation journey by bringing together our global brand, launching our sustainability strategy and building on the next evolution of our brand promise, ‘Decisions Made Easier. Lives Made Better’,” Leggett said.

She added, “Manulife’s transformation is rooted in listening to our customers and creating experiences that exceed their expectations. Selecting dentsu as our partner on this journey will continue to integrate our global brand strategy while tailoring our approach to the unique markets in which we operate.”

Meanwhile, Jeff Greenspoon, president of global solutions at dentsu international, commented that they are proud to expand their more than 7-year relationship with Manulife to help elevate the brand globally. He added that they are inspired by Manulife’s mission to make decisions easier and lives better, and they too believe in putting people at the center of everything they do.

“With Manulife we share a spirit of collaboration and innovation to drive thinking that is ‘Ideas Led, Data Driven and Technology Enabled’. Our integrated team is excited to unlock unique opportunities, sustainable value and lasting change for Manulife and the communities it serves. We are excited for our integrated team to partner with the Manulife team to achieve meaningful progress as a force for both growth and good,” said Greenspoon.

Dentsu International has also recently retained the global media remit of financial services Standard Chartered.

Singapore – Dentsu International has appointed Rohan Philips, former global chief product officer at digital-first end-to-end media agency iProspect, to be its new global president of product for Media division. 

Philips brings with him 12 years of experience in the media industry. Aside from his role in iProspect, Philips also worked as the vice president at GroupM’s audience intelligence and activation solution [m]PLATFORM for APAC GroupM and the vice president of product and strategy at programmatic media company Publicis Groupe.

In his new role, Philips will be responsible for developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies, including Carat, iProspect, and dentsu X.

Philips shared that the whole media industry is at a turning point with myriad factors influencing agency and client decisions from sustainability and privacy, through to the emergence of new platforms and the departure of established tracking norms. 

“It has never been more critical to map, plan and build the right tools and products needed to navigate this change for us and our clients to thrive into the future. The team at dentsu knows this and I’m going to be leading some exceptional media specialists around the globe to crack these challenges and it is the potential I see from the team in delivering these new products which excite me the most,” said Philips.

Meanwhile, Doug Ray, Dentsu International’s global chief product officer of media, commented that Philips has a strong presence and a holistic understanding of data and technology and how it applies to media. 

“His approach to client challenges and his ability to identify and solve these – not only in isolation but as a transferable benefit for all is truly exceptional and really raises the bar on what we are able to offer out of dentsu,” said Ray.

Auckland, New Zealand – Out-of-home media company JCDecaux in New Zealand and global digital out-of-home marketplace VIOOH have launched their programmatic offering in partnership with Air New Zealand.

Said campaign is the first to run programmatically across JCDecaux New Zealand’s airport portfolio. Additionally, it is the first campaign in New Zealand to leverage the global integration between VIOOH’s supply-side platform and Yahoo’s demand-side platform.

The offering, called as ‘JCDecaux PROGRAMMATIC’, is now available to all advertisers interested in booking digital inventory in and around Auckland, Christchurch and Queenstown Airports, and offers the benefit of short-booking lead times and the ability to ‘switch on, switch off and pause’ a campaign. Programmatic digital out-of-home also provides the ability to buy inventory on specific days or during selected dayparts, and based on specific triggers, such as the weather. 

“The launch of JCDecaux PROGRAMMATIC in airports is an important first step towards the wider launch, which will include all JCDecaux roadside Digital Large Format locations, planned for early 2022. Programmatic buying is set to transform the industry in New Zealand, offering advertisers access to high-quality out-of-home inventory with true control and even greater flexibility,” said Mike Watkins, country head at JCDecaux New Zealand.

JCDecaux New Zealand’s exclusive global supply-side platform VIOOH, automates the planning and trading of digital out-of-home. Globally, VIOOH is connected with over 34 DSPs, including foundation partners for the New Zealand market Yahoo and Vistar. In New Zealand, JCDecaux’s programmatic offering will be DSP agnostic, with more integrations planned in the coming months.

“I’m delighted to be announcing our first programmatic out-of-home campaign in New Zealand. New Zealand is a new and growing market for VIOOH, so I’m excited to see how our programmatic out-of-home offerings will enable more advertisers in this market to have access to high quality, targeted media activations for their digital out-of-home campaigns, and therefore drive more efficacy and optimized results,” said Jean-Christophe Conti, chief executive officer at VIOOH.

The campaign is also made possible by dentsu and Yahoo’s omnichannel demand-side platform (DSP).

“Yahoo’s omnichannel DSP makes it easy for advertisers to connect to consumers no matter where they are. To have JCDecaux, a leading out-of-home player, plugged in and trading programmatically on the platform opens up a new world of possibilities. This is only the start of our very exciting global partnership with VIOOH and JCDecaux,” said John McNerney, director of platforms for ANZ at Yahoo.

Meanwhile, Richard Pook, GM for products and partnerships at dentsu, commented, “It’s great to see JCDecaux launching programmatic outdoor with Air New Zealand, offering them flexibility, superior efficiency and audience buying capability. As we fully scale inventory availability in New Zealand over the next few months, I am sure that clients and agencies will rapidly embrace this new and exciting way of buying out-of-home audiences.”

Jakarta, Indonesia – Consumer goods Nestlé in Indonesia has expanded its full-service media mandate to global advertising network dentsu in Indonesia which now includes e-commerce, social, programmatic, SEO, and performance; for all brands under Nestlé Indonesia.

With the extended media mandate, dentsu Indonesia forms a dedicated dentsu-Nestlé team that brings in the best of ‘One dentsu’ with capabilities spanning across media, creative, and CXM service lines. Nestlé is enabling the greater capabilities to collaborate and elevate their integrated media strategy through data-powered brand building.

“We believe the future of advertising lies in laser-focused insights, powered by data & technology and fuelled with creativity, all integrated in practice. We are extremely proud of the work we do for Nestlé and are deeply committed to strengthening our partnership moving forward,” said Maya Watono, CEO at dentsu Indonesia.

This appointment has also strengthened the existing partnership between dentsu and Nestlé, as it has been two years that Nestlé has tapped dentsu’s subsidiary iProspect Indonesia to manage part of the brand’s search performance in the market.

“Dentsu Indonesia has significantly accelerated in the past two years with a compelling narrative of data creativity, strategic excellence, ruthlessly consumer-first thinking. We are honored, humbled, and proud to bring home the Nestlé account and we commit to make this partnership magical,” said Arindam Bhattacharyya, chief strategy officer for media and performance at dentsu Indonesia.

Meanwhile, Guy Kellaway, communication director at Nestlé Indonesia, commented, “We are excited to welcome dentsu as our media partner for Nestlé Indonesia. With our integrated communications planning, we are confident in accelerating our media ambition to deliver strong business results in this ever-changing and accelerating world of media.”

Singapore – Global media and digital marketing communications network dentsu International has retained the global media remit for financial services company Standard Chartered, extended for five more years following a competitive pitch. Said assignment covers Standard Chartered’s global markets across media planning, strategy and buying.

For Emma Sheller, global head of brand strategy and consumer for private and business banking marketing at Standard Chartered, dentsu came to the table with a deep knowledge of their business, commitment,s and how they can drive growth from the media with an impressive service model and a team aligned to that value set.

“At Standard Chartered, we are here for good. It’s the motivation of our business, and a principle we clearly share with dentsu in the commitments and progress they’re making to be a force for good. We are committed to reducing carbon emissions, lifting participation and improving lives, and setting a new model of globalization based on transparency, fairness and trust. It is important for us to have a partner with shared values and ambitions who would work with us to achieve our goals,” Sheller stated.

Meanwhile, Prerna Mehrotra, CEO for media at dentsu Asia Pacific and Singapore, commented that they are proud of the work they have delivered with Standard Chartered over the course of their previous four-year long relationship, and are excited for the potential of their next five-year commitment.

“We presented Standard Chartered with a team of brilliant people, who felt passionately about delivering performance with purpose for the Standard Chartered business, which set strong foundations for us to build the next five years on. Our vision for good growth, delivered through our ‘one dentsu’ service model across the diverse markets Standard Chartered operates in, delivered the competitive advantage for the team.” Mehrotra added.

Standard Chartered has tapped dentsu in the past for the adoption of dentsu’s programmatic supply solution as part of Standard Chartered’s global campaign ‘Here for good’.

Just recently, the company has also announced other company endeavors, specifically the launch of its gaming solution for APAC.