Tag: data analytics
AEG Sports utilizes SAS analytics to gauge on the engagement from fans, as well as to create significant messages for the fans.
Campbell takes helm as the new Chief Strategy Officer for DoubleVerify, where he will be responsible for creating corporate strategies.
The partnership will see the unity of ADA and Insider platforms for the greater benefit of clients in creating their next marketing campaign across their enterprise.
OMG appoints Daler Kendzhaev to lead the country operations in Malaysia through tech subsidiary Annalect.
The new tool by Kantar Australia caters to the growing need of CTV and podcasts to measure their brand reach to its listeners.
Jon Foged takes helm of Kantar ANZ operation, succeeding former Kantar New Zealand CEO Jason Shoefield.
Data and AI company ADA has launched its new martech solutions for the growing needs of digital marketers across Asia Pacific.
The partnership between dentsu Media and Comscore means more localized approach to gathered local market insights based from various media.
Customer experience (CX) management company Alida has released around 12 new features and products for enhanced CX strategies for clients.
Through the acquisition, IAS will be also acquiring Amino Payment's existing adtech solution Total Visibility.
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