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Tag: B2B

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HubSpot, TikTok to improve community-based acquisition of B2B brands in latest partnership
Posted on January 11, 2024
by Teddy Cambosa
While SMBs are looking into creative ways to generate leads in the face of customer acquisition issues, the partnership is taking place at a time when customers are increasingly turning to local communities for brand and product discovery. TikTok emerges as a tool for businesses to nurture and maintain...
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Account-based marketing thrives amidst market and technological shifts: report
Posted on November 22, 2023
by Azunta Gaviola
Melbourne, Australia – With the recent cases of economic downturn, a state of account-based marketing report from advertising agency xGrowth demonstrated how market leaders across the APAC region bring modern B2B marketing approaches into service, leveraging account-based marketing. Key insights from...
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B2B payments firm PayMate expands global footprint with foray into APAC market
Posted on November 21, 2023
by Aliza Carmona
Mumbai-based digital business-to-business (B2B) payments company PayMate has announced its expansion into the Asia Pacific region as part of its global growth journey.
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One in two SG businesses express strong need for fintech solutions to address business challenges
One in two SG businesses express strong need for fintech solutions to address business challenges
Posted on October 11, 2023
by Teddy Cambosa
The data also highlighted that 43% of B2B companies in Singapore incur cross-border fees ranging from US$10 to US$25 per transaction. This rate is above the average observed across the surveyed markets, where approximately 36% of businesses face cross-border transaction fees within the same US$10 to...
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J&T Singapore rolls out enhanced logistics solutions to meet shifting retailer and shopper needs
Posted on September 14, 2023
by Aliza Carmona
Global logistics service provider J&T Express Singapore has announced new enhancements to its existing services and collaborations to meet the shifting retail demands of businesses and consumers.
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Colonial First State launches B2B campaign for wealth management platform CFS Edge
Colonial First State launches B2B campaign for wealth management platform CFS Edge
Posted on August 21, 2023
by Teddy Cambosa
CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.
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B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study
B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study
Posted on June 14, 2023
by MARKETECH APAC
LinkedIn's study also revealed that marketing leaders' top priority for the year is to champion bolder creativity in their campaigns.
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IOUpay launches B2B financing solution, myIOU Business+
IOUpay launches B2B financing solution, myIOU Business+
Posted on December 1, 2022
by MARKETECH APAC
The new product is an online portal allowing purchasers to facilitate financing for their suppliers in credit terms.
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MARKETECH APAC launches thought leadership series under future-oriented industry series, What's NEXT 2023
Posted on November 18, 2022
by Teddy Cambosa
MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
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MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Posted on August 30, 2022
by Joven Barcenas
MARKETECH APAC's What's NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.
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