Tag: B2B
Indonesia – Cheil Indonesia has named Nayeon Chae as its new digital service lead, bringing her global digital expertise to strengthen Samsung’s B2B and D2C digital operations in Indonesia while driving the agency’s next phase of integrated digital innovation. Nayeon’s digital leadership experience spans...
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
The report attributes the shift to a combination of artificial intelligence (AI), economic pressures, and the influence of younger, digitally native buyers who are reshaping traditional purchasing behaviour.
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’ transformation, driven by a new brand identity, enhanced digital experience, and streamlined loyalty and...
For Kirsty, her leadership philosophy as both leading Dentsu Creative and Merkle in ANZ is building a foundation of authenticity, empowerment, and continuous learning. Among those key traits include leading by example, learning from failure, and setting boundaries.
India – Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights. Through this partnership, advertisers on Quora can access Bombora’s data covering over 450 B2B...
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
The number of brands involved in business-to-business (B2B) buying has risen to 62% since 2021, according to Dentsu’s 2024 ‘Superpowers Index,’ a study on global B2B buying behaviour. The study uses a single metric that encompasses overall brand experience in providing insights that guide brands in evaluating...
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
Despite financial constraints, 2023 saw B2B chief marketing officers embracing these challenges by enhancing their financial fluency, aligning with C-suite leaders, and emphasising the importance of brand building and creativity to gain a competitive edge.
