Tag: Awards

Cannes, France – The Cannes Lions Awards is currently in full swing from 20 to 24 of June this year at the city of Cannes in France. The global awards show celebrates the value of creativity in branded communication: from product and service development to the creative strategy, execution and impact.

For the first and second day of the awards, we take a look at the brands and agencies across Asia-Pacific that have won so far.

In the ‘Health & Wellness’ category, Maxx Flash’s ‘The Killer Pack’ campaign alongside VMLY&R Mumbai won the Grand Prix category. This mosquito repellent, made from 100% biodegradable, innovative packaging which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle of threatening diseases like dengue and malaria in India.

Other APAC campaigns that won in the category include:

  • ‘David Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Gold Lion)
  • ‘The Missing Chapter’ by Procter & Gamble, Leo Burnett India (Silver Lion)
  • ‘Adeli’ by Unipads, VMLY&R Mumbai (Silver Lion)
  • ‘The Wisdom of the East’ by 5 Takabb, Phenomena Co. Bangkok (Bronze Lion)
  • ‘Disease Dilemmas’ by Garvan Institute of Medical Research, Dentsu Creative Sydney (Bronze Lion)

Meanwhile, APAC winners for the ‘Outdoor’ category include:

  • ‘Flags of Generosity’ by Cadbury, Ogilvy Singapore (Gold Lion)
  • ‘Living Room’, ‘Kitchen’, and ‘Restroom’ by Ikea Thailand, Ogilvy Bangkok (Silver Lions)

For the ‘Radio & Audio’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won the Grand Prix award, as well as garnering a Silver Lion award for media and entertainment and a Bronze Lion for audio-led creativity as well as cultural insight. The campaign is a creatively ground-breaking unofficial podcast guide to the British Museum’s disputed artefacts.

In the ‘Industry Craft’ category, APAC campaigns that won include:

  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Gold Lion, Silver Lion for brand and communications design)
  • ‘Sound Tour’, ‘Sound Tour – Lantern’ and ‘Sound Tour – Sakura’ by Spotify Japan, Geometry Ogilvy Japan Tokyo (Silver Lions)
  • ‘A Silent Frown’ by Charlie Chaplin Foundation, DDB Mudra Mumbai (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Cockroach’, ‘Fly’ and ‘Ants’ by Live Long Life Co. Ltd., Ogilvy Bangkok (Bronze Lion)

For the ‘Digital Craft’ category, ‘The Unfiltered History Tour’ by VICE and Dentsu Creative Bengaluru won another Gold Lion.

Meanwhile, the campaign ‘Find Your Own Way’ by Otsuka, Dentsu Inc. Tokyo and Spoon Inc. Tokyo won a Bronze Lion for production design and art direction under the ‘Film Craft’ category.

In the ‘Design’ category, APAC campaign winners include:

  • ‘The Tokyo Toilet’ by The Nippon Foundation, The Nippon Foundation Tokyo (Silver Lion)
  • ‘Rejected Ales’ by Matilda Bay, Howatson + Company (Bronze Lion)
  • ‘Beautiful Mutations’ by The Ad Museum Tokyo, Yoshida Hideo Memorial Foundation, Dentsu Inc. Tokyo (Bronze Lion)
  • ‘Coffee Scrub’ by 7-Eleven, Chep Network Melbourne (Bronze Lion)

For the ‘Entertainment’ category, here are the winners:

  • ‘Dubbing The Movie’ by Dunhuang Academy, Tencent Pictures, Tencent Shenzhen, Treedom Shenzhen (Silver Lion)
  • ‘Master Ji’ by Byju’s, Dora Pigs Mumbai (Silver Lion)
  • ‘Crime Interrupted’ by Australian Federal Police, Host Havas Sydney, Sedona Sydney (Bronze Lion)
  • ‘The Ad Break Championship–GTI Hijack’ by Volkswagen, DDB Sydney, Tribal Worldwide Sydney (Bronze Lion)
  • ‘Crispy Subtitles’ by Pepsico, Happiness (An FCB Alliance Brussels), Bliss Interactive Ho Chi Minh City (Bronze Lion)

The campaign ‘Play Has No Limits ft. Kenshi Yonezu’ by Sony and Six Inc. Tokyo won a Bronze Lion in the ‘Entertainment Lions For Music’ category. Lastly, the campaign ‘Australian Open Metaverse’ by Tennis Australia and Run It Wild Melbourne won a Bronze Lion in the ‘Entertainment Lions For Sports’ category.

New York – The One Club for Creativity has launched its NFT collection which will be given to its special awards winners. This will be awarded in addition to its iconic physical One Show 2022 Pencils to this year’s winners.

One NFT will be minted for each winner of a One Show Special Award, including ‘Best of Show’, ‘Best of Disciplines’, ‘CMO Pencil’, ‘Green Pencil’, ‘Fusion Pencil’, ‘SDG Pencil’, and global ‘of the Year’ winners.

The assets are utility NFTs, which qualify the holder to a series of perks and special offers including nominations for future One Show juries, complimentary tickets to One Club events, opportunities to speak at club events, exclusive access to One Club content and board members, and more.

The NFTs are minted on the VAST platform, which is powered by Polygon. They are automatically ‘mirrored’ to the wallet holder’s account on OpenSea, meaning One Show Pencil NFTs can be openly traded on the secondary market via VAST or OpenSea with the same eco-friendly smart contract.

Kevin Swanepoel, CEO at The One Club, said, “As a nonprofit organisation whose mission is to support the global creative community, we are constantly looking for ways to elevate and give back to the industry. Minting utility Pencil NFTs is more than just an exciting new way to celebrate the Special Awards winners. It’s also a creative new vehicle to engage the community, and a way to offer exclusive perks to creatives around the world.”

Meanwhile, Michael Jurkovac, VAST CEO and co-founder, commented, “VAST isn’t a technology platform built for creatives, it’s a creative platform built with technology. As an FCB and TBWA\Chiat Day alum, I’ve always considered The One Show to be one of the awards I valued most, so I’m thrilled to work with The One Club on this project. The One Show Pencil is also one of the most beautifully designed awards, period.”

Singapore – AD STARS, the global advertising festival that aims to share creative solutions, has revealed its 2021 Grand Prix, gold, silver, and bronze winners at its recent online awards ceremony with 619 winners overall, chosen from 1,726 finalists from 54 countries.

“AD STARS is always a wonderful show to view work from a large number of cultures and is always an incredible learning experience. This year was no different, the jury was absolutely amazed by the variety of thinking,” said Ali Rez, the regional executive creative director at Impact BBDO MENAP, and was an executive judge at the AD STARS 2021 Awards.

Eight Grand Prix trophies were awarded to six creative companies:

  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint (Brand Experience & Activation Grand Prix, Design Grand Prix and Direct Grand Prix)
  • Dentsu Inc. Japan: ‘The Toxic Dictionary’ for Nikkei Inc. (Print Grand Prix)
  • Happiness Saigon, Vietnam: ‘Lays Crispy Subtitles’ for Le Thi Yen (Radio & Audio Grand Prix)
  • VMLY&R Singapore: ‘Pride Pass’ for Manpower Group Workforce Solutions (Public Service Advertising Grand Prix)
  • Cheil Hong Kong: ‘The Cost of Bullying’ for Samsung (Public Service Advertising Grand Prix)
  • TBWA Hakuhodo Japan: ‘The First Take’ for The First Take (Video Stars Grand Prix).

Film & Video Stars Gold winners:

  • Wunderman Thompson Thailand: ‘This creative is thanking a client for canceling its work in the pandemic’ for TCP Group
  • Taproot Dentsu India: ‘Pooja Didi’ for Facebook
  • POL Oslo, Norway: ‘Don’t hate.Imitate – The Super Bowl Clapback’ for Audi Norway
  • Ogilvy Group Thailand: ‘Library’ for Monde Nissin Co. Ltd.
  • Amber Communication Shanghai, China: ‘Safely feel the real world’ for Durex
  • dentsu mcgarrybowen, Taiwan: ‘In Love We Trust’ for Sinyi Realty
  • BBH Singapore: ‘It’s in Our Spirit’ for The Absolut Company.           

Meanwhile, the Grand Prix in the Video Stars category was awarded to TBWA Hakuhodo for ‘The First Take’.

Three Gold winners in Video Stars:

  • GIGIL, Philippines: ‘Netflix ‘Cupids’’ for Netflix
  • Ogilvy Group Thailand: ‘Library’ for Monde Nissin Co., Ltd.
  • Wunderman Thompson Thailand: ‘This creative is thanking a client for canceling its work in the pandemic’ for TCP Group.

In Design, the Grand Prix was awarded to Saatchi & Saatchi Australia for ‘Donation Dollar’ for the Royal Australian Mint.

Two Gold trophies in Design:

  • AKQA Japan: ‘Create with Air Max’ for Nike
  • Hakuhodo Indonesia: ‘Sake Sushi House’ for Sushi Sei.

While in Print, the Grand Prix was awarded to Dentsu Inc.’s ‘The Toxic Dictionary’ for Nikkei Inc. The jury also awarded one Gold trophy to Havas Middle East for ‘LEGO News Rebuilt’ for LEGO Saudi Stores.

Last year, AD STARS introduced the ‘Pivot’ category to celebrate campaigns that have amplified and repositioned brands in response to a crisis like COVID-19. These are 3 Gold Pivot winners:

  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australia Mint
  • Wunderman Thompson Thailand: ‘Destination Menu’ for THAI Airways
  • Dentsu Inc. Japan: ‘Tuna Scope 2020’ for Kura Sushi Inc.

In Public Service Advertising (PSA), there are two Grand Prix winners, namely VMLY&R Singapore’s ‘Pride Pass’ for Manpower Group Workforce Solutions and Cheil Hong Kong’s ‘The Cost of Bullying’ for Samsung.       

Five Gold PSA winners:

  • Havas Worldwide Portugal: ‘The Day-After-Women’s-Day Newspapers’ for Raparigas da Bola
  • Thinkerbell Australia: ‘The Purple Hive Project’ for Bega Foods
  • Havas Costa Rica: ‘The Check Ball’ for BlueCross BlueShield
  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint
  • Special Group New Zealand: ‘Meddle in the New Zealand Election’ for Every Kiwi Vote Counts.

Four Golds Outdoors winners:

  • Saatchi & Saatchi Australia: ‘Donation Dollar’ for Royal Australian Mint
  • MullenLowe MENA FZLLC: ‘Double Moon’ for UAE Government Media Office
  • BBH Singapore: ‘Running Stories’ for BBH
  • The Nine, China: ‘Guess Which Book Is It’ for Yan Ji You Bookstore.

There were no Grand Prix or Gold awards in the Diverse Insights category, while there is one Gold winner in the Place Brand category this year, which is MullenLowe MENA FZLLC’s ‘Double Moon’ for UAE Government Media Office.

In Radio & Audio, Happiness Saigon in Vietnam has won Grand Prix for ‘Lays Crispy Subtitles’ for Le Thi Yen; while AKQA Brazil has won Gold for ‘Beck’s Frequency’ for Beck’s.

On the other hand, there were no Grand Prix or Gold winners in the Innovation and Integrated categories this year, and no Grand Prix winner in Interactive.

Three Gold Interactive winners:

  • AKQA Brazil has won Gold for ‘Beck’s Frequency’ for Beck
  • Dentsu Craft Tokyo: ‘Yakushima Treasure – Another Live from Yakushima’ for Yakushima Treasure
  • Zulu Alpha Kilo, Canada: ‘World’s Oldest E-Sports Team’ for HomeEquity Bank.

Deloitte Australia has won Gold in the Mobile category for ‘Carbon Thumbprint’ for Belong.

Two Gold Data Insights winners:

  • Dentsu Craft Tokyo: ‘Yakushima Treasure – Another Live from Yakushima’ for Yakushima Treasure
  • Deloitte Australia: ‘Carbon Thumbprint’ for Belong

Three Gold Social & Influencer winners:

  • POL Oslo, Norway: ‘Don’t hate. Imitate – The Super Bowl Clapback’ for Audi Norway (2 Golds)
  • Rothco, part of Accenture Interactive, Ireland: ‘Sleeping Flags’ for O.N.E.

In Brand Experience & Activation, Saatchi & Saatchi Australia won the Grand Prix for ‘Donation Dollar’ for the Royal Australian Mint.

Three Gold winners:

  • BBH Singapore: ‘Running Stories’ for BBH
  • Clemenger BBDO Wellington, New Zealand: ‘Voice of Racism’ for New Zealand Human Rights Commission
  • Grey: ‘Contract Translator’ for Reclame Aqui. 

In Direct, Saatchi & Saatchi Australia won the Grand Prix for ‘Donation Dollar’ for the Royal Australia Mint. These are also two Gold winners in Direct:

  • Impact BBDO, United Arab Emirates: ‘The Wider Web’ for Etisalat
  • MullenLowe, USA: ‘Shamecards’ for Change the Ref.

In Media, there is one Gold winner, which is Saatchi & Saatchi Australia’s ‘Donation Dollar’ for the Royal Australian Mint.

In PR, the jury awarded three Gold winners:

  • MullenLowe MENA FZLLC: ‘Double Moon’ for UAE Government Media Office
  • Rothco, part of Accenture Interactive, Ireland: ‘Sleeping Flags’ for O.N.E.
  • Saatchi & Saatchi Ukraine: ‘Motherland Pride’ for KyivPride.

Hwan-Jin Choi, the chairperson of the AD STARS Executive Committee, said, “Our panel of judges told us that they were amazed by the ideas they saw that are helping brands to rise, restart the economy or create meaningful ways to assist consumers. They give us optimism for the future – all winners should be very proud.”

The AD STARS 2021 Awards Ceremony was held online last 27 August at 5:00 pm KST via the official AD STARS website.

Manila, Philippines – Rizal Commercial Banking Corporation (RCBC), one of the well-known commercial banks in the country, has been awarded the Golden Feather Award during the 18th Quill Awards, for its recent campaign ‘Every Step of the Way: How RCBC used digital to help clients move forward in the face of the pandemic.’

The Quill Awards is one of the Philippines’ largest award-giving bodies that recognizes research, programs, skills, and creative work among institutions in terms of business communication. All campaign nominations are screened under the guidelines of International Association of Business Communicators (IABC).

The campaign, made by marketing agency Entropia CBR, made use of their RCBC’s data to truly understand their clients’ profiles, challenges, and needs during the pandemic. From this, they launched a personalization-at-scale strategy that matched each client’s need with the right banking solution. 

Furthermore, the campaign not only maximized conversion among current bank customers to RCBC’s online banking services, but ultimately, uplifted their clients that they could still fulfil their banking needs despite the challenges.

RCBCEveryStepofTheWay_EntropiaCBR
The people behind RCBC’s winning entry and their partners in Entropia CBR: (From top left to right) Gabe Olivares, Niccolo Viado, Kaye Enriquez, Gene Sto. Tomas, Eunice Sentillas, Johann Ocampo, (from bottom left to right) Ces Natividad, Alexis Villafuerte, and Ed Mapa Jr.

“The needs and challenges of our clients are always in our hearts and minds. It’s the core of everything we do and being recognized for it, for showing Filipinos that we can help them move forward through every personal banking need or challenge they face, makes it all more rewarding and worthwhile,” said Ces Natividad, chief marketing officer of RCBC.

RCBC’s winning campaign echoes this year’s theme of ‘ARISE: Communications that uplift’ for the Quill Awards, a theme that calls on communicators to shine light on what truly matters and inspire Filipinos to rise and move forward amid challenging times.

According to Kaye Enriquez, principal for data analytics, insights and media performance at Entropia CBR, RCBC’s campaign is a “testament of how they are hands-on with their clients.”

“By helping them anticipate and understand the unique and personal challenges their clients are facing, we were able to communicate the right solutions to help them move forward. We’re happy with the results, but we’re ecstatic about how this campaign helped empower others during difficult times,” Enriquez stated.

The newest Golden Feather award is RCBC’s 11th award since they joined in 2018.

Manila, Philippines – Local-based private bank UnionBank has been honored the 2020 Philippines Excellence In Customer Experience by market research company Frost & Sullivan for its efforts in leveraging customer experience solutions in the banking industry through digital innovation.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. For UnionBank, the recognition goes to their excellence in ATM Ambience Experience and in Online Customer Experience, specifically their “initiatives to stay ahead of the demand curve by offering best-in-class, personalized customer experience with robust 24/7 services.”

Frost Sullivan UnionBank Award
The award is in recognition of bank’s initiatives to stay ahead of the demand curve by offering best-in-class, personalized customer experience with robust 24/7 services.

“The bank has used the customer experience framework of process, space, and people in its digitization process, bridging offline with online to deliver a seamless customer experience,” said Frost & Sullivan. 

Furthermore, the firm recognizes of UnionBank’s leverage of artificial intelligence (AI) and 5G technology to better anticipate customer preference and behavior.

“UnionBank has ramped up its digitization efforts in the past few years. A customizable system, self-service options, and personified robot assistant are among the digital options available to customers, half of whom now transact digitally. The bank also became the first in the Philippines to launch the smart branch leveraging 5G technology for seamless connectivity with internet of things (IoT)-enabled services,” said Edurra Talib, senior research analyst for Frost & Sullivan.