Tag: Artificial Intelligence
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
The campaign, directed by Sanjay De Silva of Division, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
Singapore — Holiday shopping in Singapore is kicking off earlier than ever, with most consumers planning to boost their festive spending and lean heavily on online and mobile platforms, according to a report from Integral Ad Science AI tools are entering the mainstream: 74% of shoppers are open to using...
OpenAI noted that Australia's adoption of ChatGPT has surged dramatically over the past year—weekly active users have more than doubled to 2.5 times their previous level—propelling the country into the top tier of global markets for both paying subscribers and developers.
Singapore — Singapore’s largest retailer FairPrice Group (FPG) collaborates with Google Cloud to launch a new generation of AI-powered retail experiences as part of its “Store of Tomorrow” program. “At FairPrice Group, our purpose is simple: to make every day a little better for our customers. Our collaboration...
The feature runs on Google Cloud’s Vertex AI platform, which provides insights into customer behaviour and preferences.
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
According to the 2025 State of AI in Retail report, 45% of retailers are already using AI daily or multiple times per week, and 97% plan to maintain or increase their investment in the year ahead.
USA – Creative innovation company R/GA has acquired ‘Addition,’ an AI system design and development studio, marking its first acquisition since becoming an independent, privately held company. Founded in 2021 by Paul Aaron and Rick Barber, ‘Addition’ has developed AI solutions for a roster of global...
China – Friso, a brand in infant and toddler nutrition, has teamed up with smart device maker Xiaodu and Publicis Media China to launch AI Audio Book 3.0—an upgraded storytelling tool designed to help families connect through interactive, AI-powered narratives. Now in its third iteration, AI Audio Book...
