Human8 announces senior leadership appointments to strengthen AI-enabled consulting

Singapore – Human8 has made a series of senior leadership appointments as part of its strategy to expand its AI-enabled consulting capabilities globally. The company said the moves reflect its commitment to pairing technological acceleration with human-led strategic insight.

The consultancy has named Annelies Verhaeghe as chief innovation officer, a newly created role aimed at scaling innovation and integrating AI-enabled tools into Human8’s broader consulting practice.

Commenting on the appointment, Tim Wragg, CEO of Human8, said, “Brands are increasingly turning to AI-driven marketing performance to boost efficiency, often at the risk of losing distinctiveness and authenticity. That’s why we’re doubling down on AI-enabled consultative power: combining the speed and scale of synthetic intelligence with the depth and nuance of human insight.”

He added, “Annelies embodies the entrepreneurial spirit that defines many parts of Human8. Her track record of pioneering new approaches makes her the perfect fit to lead this agenda, ensuring we help clients stay consumer-relevant and commercially sharp.”

In her role as CINO, Verhaeghe will oversee the scaling of innovation across Human8’s markets, including the development of human-based digital twins, synthetic data simulations grounded in community-sourced human inputs, and the expansion of AI assistants to support consulting work. 

Speaking on her appointment, Verhaeghe said, “Innovation isn’t just about algorithms, it’s about understanding people. At Human8, we’re designing intelligence that listens and learns from real human stories. That’s how we help brands stay bold, relevant, and deeply human.”

The company has also appointed Christoph Coucke as head of platform, where he will lead Human8’s proprietary technology stack, including The Square — its platform for surveys, communities, and client collaboration.

Additionally, Sacha Cody has joined as portfolio transformation lead to support innovation and consultancy integration across the global portfolio.

To strengthen its human-centric consulting approach, Human8 has named Delphine Vantomme as head of empathy culture and Angie Deceuninck as head of communities. The company said these roles are designed to ensure empathy-led insight remains central to its consulting frameworks.

Human8 said these appointments align with its broader mission to embed “human spark” into brand-building processes while leveraging AI to accelerate insight generation.