Tag: Artificial Intelligence
Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with...
The event is part of the broader FAST (Forward Asia Strategic Transformation) movement, an ambitious initiative designed to help SMEs future-proof their operations amid a rapidly shifting economic landscape.
To sharpen creative performance, dentsu X leveraged Teads’ AI-powered neuroscience tools—developed with Neurons—to anticipate how audiences would interact with the campaign content.
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Singapore – Google has introduced a new set of AI-driven tools for Search and YouTube, aimed at addressing the growing complexity of digital marketing and consumer behaviour. Unveiled during Google Marketing Live Southeast Asia (GML SEA) in Singapore, the tools include Asset Studio, AI Max for Search,...
Singapore – AnyMind Group has integrated Model Context Protocol (MCP) capabilities into its influencer marketing platform AnyTag, introducing automation and AI agent interactivity powered by large language models (LLMs) to streamline campaign planning, influencer discovery, and data management. With...
India – Samsung has partnered with Cheil India for its latest campaign, transforming a traditional newspaper ad into a first-of-its-kind mixed reality experience. The campaign leverages the Galaxy S25 Ultra’s on-device AI capabilities—including its camera, Galaxy AI features, and built-in Google Gemini—to...
Conversational commerce has evolved from a niche concept to a central pillar of digital retail, redefining how brands engage, convert, and retain customers in Asia’s increasingly mobile-first markets. Enabled by advancements in generative AI and the growing use of messaging platforms like WhatsApp, LINE,...
Hong Kong – Cathay Cargo has launched a new campaign with Leo Hong Kong that shines a light on the dedicated care and attention every animal receives when flying through its Live Animal services. The campaign reimagines a modern-day “ark”—this time with wings instead of sails—to depict the wide range...
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that help leaders thrive amid shifting market dynamics and rising client expectations. For David Ko, managing...
