Tag: Artificial Intelligence
Indonesia – Google Indonesia has teamed up with DDB Singapore, Superson, and Hagia Labs to roll out an AI-powered “see-through” billboard campaign for Google Gemini’s #BikinGebrakanLo initiative. The campaign reimagines outdoor advertising by capturing the architectural surroundings of billboard sites...
Forget everything you know about billboards. The out of home (OOH) advertising industry is witnessing two parallel changes: key global trends are reshaping the programmatic landscape, and AI is fundamentally reimagining what’s possible. Together, they’re reshaping how we plan, execute and...
In an era where algorithms can generate stories, visuals, and even emotions—brand integrity has become both the challenge and the compass for modern marketers. For Jaslyin Qiyu, former managing director of Mad About Marketing, this integrity is not about perfection—it is about authenticity, accountability,...
In a world where speed often eclipses sincerity, EtonHouse International Education Group has found a way to do both—and beautifully so. With international education becoming more competitive than ever, EtonHouse International Education Group faced a defining challenge: how to scale its admissions...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
As advertisers increasingly seek measurable results, Moving Walls said it expects growth to accelerate further through integration with the broader US$700$ connected media ecosystem spanning digital, social, and connected TV.
The consultancy has named Annelies Verhaeghe as chief innovation officer, a newly created role aimed at scaling innovation and integrating AI-enabled tools into Human8’s broader consulting practice.
UK – WPP has introduced “WPP Open Pro”, an upgraded edition of its AI-powered marketing platform that allows brands to plan, create, and publish campaigns autonomously. Unveiled by WPP CEO Cindy Rose, the new platform builds on WPP Open—the company’s existing AI system for marketing that helps brands...
Hong Kong – The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to pioneer the region’s first Travel AI initiative, promoting the 2025 Hong Kong Wine & Dine Festival to global travellers. The collaboration marks the first time in the Asia-Pacific region that a tourism...
Seoul, South Korea – Samsung Electronics has rolled out “Why Samsung,” a global campaign that underscores the company’s four defining values in home appliances: Bespoke AI, SmartThings connectivity, security, and reliability. The campaign, now live across over 50 countries via Samsung.com, YouTube and...
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