Tag: Artificial Intelligence
Australia – Marketing diagnostics platform RAMMP has launched a free artificial intelligence (AI) plug-in designed to help businesses identify potential weaknesses in their marketing campaigns before they are deployed. The new tool integrates with AI assistants including Claude and ChatGPT through a...
France – Publicis Groupe has entered into an agreement to acquire LiveRamp in a $2.2 billion all-cash deal, expanding its addressable market and prompting an upward revision of its 2027–2028 financial targets. The deal values LiveRamp at a total enterprise value of $2.2 billion and strengthens Publicis...
Manila, Philippines – Capturing beauty in the digital age, HONOR Philippines recently partnered with the Miss Universe Philippines organisation, bringing the pageant’s digital community to a more dynamic and technologically advanced landscape. Speaking on how the partnership started, HONOR PH’s Brand...
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
Manila, Philippines – AIA Philippines has launched an artificial intelligence (AI)-powered training platform aimed at enhancing the communication and advisory skills of its agency force, known as ‘AIA Life Planners’, as part of its wider digital transformation efforts. The new platform, called “AI Roleplay”,...
According to the company, the tools aim to transform fragmented customer engagements into persistent and context-aware conversations involving humans, AI agents, and enterprise systems.
![[AI] Reverse x Google Cloud](https://marketech-apac.com/wp-content/uploads/2026/05/AI-Reverse-x-Google-Cloud.jpg)
South Korea – Google Cloud has expanded its partnership with Weverse, as the global superfan platform rolls out conversational AI systems to cope with swelling fan demand, ticketing traffic, and merchandise inquiries tied to the worldwide rise of K-pop. The deployment centres on Google Cloud’s CX Agent...
According to the company, the platform is built around a shared layer of real-time customer context that unifies customer identity, behavior, and historical data to support more immediate decision-making.
![[Collaboration] Samsung AI x TDWP2](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Samsung-AI-x-TDWP2.jpg)
India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied to The Devil Wears Prada 2, using the film’s visual codes to promote its Bespoke AI Laundry Combo—a washer-dryer pitched as capable of handling delicate,...
![[Original Feature] Human Only Certification](https://marketech-apac.com/wp-content/uploads/2026/04/Original-Feature-Human-Only-Certification.jpg)
In 2026, the marketing world is navigating “The Turning Point.” After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where “Perfection” is not the goal—it is a massive red flag. If an ad looks...
