Tag: Artificial Intelligence
Singapore – Asia Pacific is on track to overtake North America as the world’s largest consumer market by 2035, driven by accelerating e-commerce adoption, growing use of AI, and the rise of local brands, according to a joint report by Bain & Company and NielsenIQ (NIQ). Private consumption in the...
Singapore — Gutenberg has announced a strategic partnership with CambrianEdge.ai, formalising a two-year transformation that has repositioned the agency as what it describes as the world’s first global AI-powered marketing firm. The collaboration marks the culmination of an internal restructuring initiative...
California, United States — Perplexity has announced a global partnership with Cristiano Ronaldo, aligning the football icon’s long-standing commitment to discipline, consistency, and reinvention with the AI company’s philosophy of continuous learning. Beyond being football’s all-time leading goal...
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
Coffee culture has grown increasingly competitive over the years. Today, brands aren’t just selling caffeine—they’re serving “connection”. Whether it’s a morning ritual, a midday boost, or a comforting sip after a long day, coffee has always been tied to emotion. It’s how we express ourselves, share...
Indonesia – Indonesia’s Ministry of Tourism has unveiled ‘MaiA’ (Meticulous Artificial Intelligence of Indonesia), an AI-powered platform designed to enhance national tourism services as part of its priority Tourism 5.0 programme. MaiA is designed to improve the quality of tourism services using adaptive,...
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
Madrid, Spain – Adobe has expanded its global partnership with Real Madrid, leveraging AI, creativity, and marketing to deliver personalised fan experiences for over 650 million madridistas worldwide. As the club’s official Fan Experience and Creativity Partner, Adobe will provide fans with new ways...
The feature is optimised for categories that require detailed comparison, such as electronics, beauty, home and garden, kitchen appliances, and sports and outdoor gear. For simpler questions—such as finding a price or checking a feature—the standard ChatGPT response remains available.
From the continued rise of the creator economy to the growing demand for transparency and meaningful partnerships, the future of influencer marketing promises to reshape how brands connect with audiences in an increasingly fragmented online world.
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