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Tag: Artificial Intelligence

GRAB AI RIDE
Grab debuts first-ever autonomous ride in SG following partnership with WeRide
Posted on September 22, 2025
by Sharona Nicole Semilla
Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin operation in Punggol this month.  Ai.R, short for Autonomously Intelligent Ride, is the first AV service selected by Singapore’s Land...
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THE HOFFMAN AGENCY'S GEDI
Hoffman Agency introduces GEDI to decode brand presence in AI-generated search  
Posted on September 19, 2025
by Sharona Nicole Semilla
Singapore – The Hoffman Agency has introduced ‘Generative Engine Discovery Insights’ (GEDI), a proprietary capability designed to decode how brands appear in generative AI answers. GEDI offers organisations a data-driven view of their visibility across today’s leading AI platforms. As digital discovery...
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Ryt Bank on putting forward its AI-powered bank service in its first brand campaign
Ryt Bank on putting forward its AI-powered bank service in its first brand campaign
Posted on September 18, 2025
by Teddy Cambosa
In an exclusive interview by MARKETECH APAC, Irene Cheah, chief marketing officer at Ryt Bank explained how the campaign is not all about flashy tech in banking for the sake of it, but about making banking genuinely smarter, faster, and more helpful.
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MALAYSIA AIRLINES MAYA
Malaysia Airlines boards ‘MAYA,’ its first AI cabin crew
Posted on September 12, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia – Malaysia Airlines has unveiled MAYA, Asia Pacific’s first AI-powered digital cabin crew.   At the Malaysian Association of Tour and Travel Agents (MATTA) Fair 2025, marking a significant milestone in the airline’s drive to blend technology with Malaysian Hospitality....
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WGSN ASIAN EXPANSION
WGSN expands AI fashion buying platform across Asia’s key markets, including SEA
Posted on September 10, 2025
by Sharona Nicole Semilla
Singapore – Global trend forecaster WGSN has expanded access to its AI-powered fashion buying platform to buyers in Asia’s key markets, including India, China, Japan, Korea, and Southeast Asia.  The WGSN Fashion Buying Platform combines predictive analytics, AI modelling, and trend intelligence...
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IBM brand campaign 2025
IBM launches new brand campaign to spotlight enterprise AI adoption
Posted on September 8, 2025
by Aliza Carmona
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
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Google Australia launches brand campaign focused on showing AI’s real-world impact
Google Australia launches brand campaign focused on showing AI’s real-world impact
Posted on September 8, 2025
by Teddy Cambosa
The campaign, directed by Sanjay De Silva of Division, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
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SG HOLIDAY SHOPPERS
Around 74% of SG shoppers open to using AI for personalised holiday shopping : report
Posted on September 2, 2025
by Sharona Nicole Semilla
Singapore — Holiday shopping in Singapore is kicking off earlier than ever, with most consumers planning to boost their festive spending and lean heavily on online and mobile platforms, according to a report from Integral Ad Science AI tools are entering the mainstream: 74% of shoppers are open to using...
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OpenAI expands to Australia with Sydney office
OpenAI expands to Australia with Sydney office
Posted on August 29, 2025
by Teddy Cambosa
OpenAI noted that Australia's adoption of ChatGPT has surged dramatically over the past year—weekly active users have more than doubled to 2.5 times their previous level—propelling the country into the top tier of global markets for both paying subscribers and developers.
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FAIRPRICE x GOOGLE CLOUD
FairPrice Group, Google Cloud collaborate to launch AI-powered retail experiences in Singapore
Posted on August 28, 2025
by Sharona Nicole Semilla
Singapore — Singapore’s largest retailer FairPrice Group (FPG) collaborates with Google Cloud to launch a new generation of AI-powered retail experiences as part of its “Store of Tomorrow” program. “At FairPrice Group, our purpose is simple: to make every day a little better for our customers. Our collaboration...
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