Marketing South Asia

SW Network wins integrated creative, digital agency for MINI

by Lyene Marie Darang

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January 20, 2026

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India — Automotive brand MINI has awarded SW Network as its integrated creative and digital agency to lead efforts and strengthen its digital presence and platforms.

With the SW Network Delhi team leading the new mandate, the network will develop MINI India’s digital presence through creative campaigns, culture-driven storytelling, and performance-focused initiatives.

The work will also include brand campaigns, product narratives, lifestyle-led content, and platform-native ideas, aiming to translate MINI’s global personality into locally relevant digital experiences.

Pranav Agarwal, co-founder of SW Network, said, “Partnering with MINI India is a milestone moment for us. MINI is not just a car brand; it’s a global cultural icon, a lifestyle, and a statement in design. Building on this emotional connection and bringing it alive digitally is an exciting responsibility.”

Pranav added, “Our aim is to craft a distinct, witty, and premium digital voice for MINI India while strengthening its creative performance. We are thrilled to collaborate with a brand that thrives on originality and look forward to creating work that moves both the brand and its audience.”

On the other hand, Abhinandan Gopalsetty, director of MINI India, added, “MINI has always stood for innovation, individuality, and creative expression. As our digital touchpoints continue to expand, we were looking for a partner who understands the brand’s unique spirit and can translate it seamlessly across platforms.

He added, “SW Network’s strategic depth, creative agility, and strong digital capabilities made it the ideal choice. We are excited to work together on elevating MINI India’s digital footprint and engaging our community in fresh, meaningful ways.”

Moreover, SW Network will work with MINI India to enhance brand visibility, improve digital performance, and create immersive experiences reflecting MINI’s playful yet premium identity.