Delhi, India – Havas Media Network India has been awarded the integrated media mandate for Tata 1mg, a leading digital healthcare platform in India, following a competitive multi-agency pitch. The account will be jointly managed by PivotRoots, Havas Media Network India’s digital-first agency responsible for Tata 1mg’s digital brand marketing, and Havas Media India, which will oversee traditional media activities.
The appointment highlights Havas Media Network India’s integrated ecosystem approach, covering strategy, planning, and buying across multiple channels, including print, television, radio, cinema, digital, and below-the-line activations such as out-of-home, influencer, and experiential marketing.
Gaurav Agarwal, co-founder of Tata 1mg, said, “At Tata 1mg, our mission has always been to make healthcare accessible, affordable, and trusted for every Indian. As a digital-first brand, it’s equally important for us to build a strong and coherent media presence — one that connects with consumers across both digital and traditional platforms.
Gaurav added, “As we scale, we were looking for a partner who could combine digital depth with media scale. Havas Media Network India, through the collective strength of PivotRoots and Havas Media, brings exactly that — a blend of innovation, agility, and deep consumer understanding.”
On the other hand, Mohit Joshi, CEO of Havas Media Network India, also added, “Winning the Tata 1mg mandate is a significant milestone for us. Tata 1mg is a purpose-driven brand that has transformed healthcare access in India, and we are excited to power its next growth journey. With the combined expertise of Havas Media India and PivotRoots, we will bring the best of data-led strategies, advanced digital capabilities, and our Meaningful Media philosophy to deliver measurable brand impact.”
Shibu Shivanandan, CEO of PivotRoots, said, “Digital is at the core of Tata 1mg’s business model, and we are thrilled to lead its digital brand marketing journey. By leveraging advanced martech, data-driven creativity, and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
It can be remembered that Havas Media Network India has maintained a long-standing relationship with the Tata Group, working across several of its brands in India. With this, the Tata 1mg mandate further strengthens this partnership and reflects Havas’ commitment to delivering media solutions that drive measurable business outcomes.
