Mumbai, India – SW Network, an integrated advertising agency, has been appointed by Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India.
Metro Brands Ltd, a longstanding footwear retailer in the country, operates across India, offering a range of footwear for men, women, and children. The company has built a reputation for integrating global trends with local consumer preferences.
Under the new arrangement, SW Network will focus on enhancing FILA’s digital presence in India, targeting younger, style-conscious audiences through storytelling and digital content. For Foot Locker, the agency will handle the mainline creative strategy, aiming to establish the brand as a key player in India’s sneaker market.
Pranav Agarwal, co-founder of SW Network, commented on the partnership, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”
Meenakshi Samantaray, head of marketing (AVP), sports division, Metro Brands Ltd, also added, “With the athleisure market on the rise, Metro Brands Ltd. are focused on defining and leading this category. Collaborating with Sociowash brings deep creative insight and cultural understanding, helps us amplify this vision and connect with our audiences culturally and strategically.”
The partnership adds to SW Network’s growing portfolio, as the agency continues to develop campaigns across digital and traditional channels.
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