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STB launches second season of SG Stories Content Fund with S$2.5M in funding

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Singapore – The Singapore Tourism Board (STB) has announced the launch of the second season of SG Stories Content Fund (SGSCF) with a funding pool of SG$2.5M, following the success of last year’s first-ever SGSCF.

The first season of SGSCF was launched in April 2020 with an initial funding pool of S$2 million. Its aim was to spur tourism enterprises, content creators, and individuals to craft authentic stories around the themes of ‘Strength, Resilience, Solidarity, and Unity’. It has attracted a total of 559 proposals, spanning a variety of formats such as mini-documentaries, narratives, profile features, and animation. Due to the overwhelming response, the funding pool was raised to S$2.5M, and 20 applicants were awarded.

Meanwhile, for this year, the theme for the second season of SGSCF is ‘Singapore: The Unique and The Unknown’. It aims to showcase Singapore’s unique aspects. Local and international content creators are encouraged to create compelling stories about interesting and lesser-known facets of Singapore while building on STB’s ‘SingapoReimagine’ initiative. The projects should highlight extraordinary and authentic ‘Singapore-only’ experiences by going beneath the surface to uncover the spirit of what makes Singapore truly special.

Singapore or overseas-based individuals and registered businesses in areas such as production, media, tourism, digital marketing, and influencer marketing can apply for the fund. Each application may take the form of a single video or a series of videos.

Applications for the second season of SGSCF will open on 10 May 2021 and close on 24 May 2021. The fund will support 90 percent of qualifying costs in categories such as creative development and conceptualization, production and execution, and marketing and distribution, capped at S$150K per project, or whichever is lower. Successful applicants filming in Singapore are required to adhere to the Singapore Government’s prevailing Safe Management Measures, and any additional guidelines as advised by STB.

Georgina Koh, the director of digital and content at STB, said, “During the first season, we were humbled by the wealth of passionate content creators within and outside of Singapore, and their unique perspectives of what our city has to offer. With the second season, we hope to uncover more stories and fresh perspectives, that will encourage travelers and locals alike to experience Singapore in new ways.”

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